Avery Brand: Colors, Fonts, Logo & Visual Identity
Avery Brand Identity
A complete profile of Avery's visual system — colors, typography, components, and personality — extracted from https://callavery.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://callavery.com.
- Primary: #164951
- rgb(22, 73, 81)
- Secondary: #FC9082
- rgb(252, 144, 130)
- Accent: #2C9C88
- rgb(44, 156, 136)
- Background: #FAF7F4
- rgb(250, 247, 244)
- Text Primary: #062A2F
- rgb(6, 42, 47)
- Link: #062A2F
- rgb(6, 42, 47)
Typography
Each font links to its Google Fonts page where available.
- Primary: Instrument Sans
- Heading: gascogneSerial
Visual Assets
UI Components
Live previews rendered using Avery's actual button styles.
- Input: background #FBF8F5, textColor #FFFFFF, borderColor #FBF9F6, borderRadius 33554400px, shadow none
- Button Primary: background #FC9082, textColor #062A2F, borderRadius 33554400px, shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px
- Button Secondary: background #2C9C88, textColor #FFFFFF, borderRadius 33554400px, shadow none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: property managers and real estate professionals
Avery Brand in the Wild
Frequently Asked Questions
What is Avery's primary brand color?
Avery's primary brand color is #164951. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Avery use?
Avery uses #2C9C88 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Avery use?
Avery uses Instrument Sans for body text and gascogneSerial for headings. Fonts were detected on https://callavery.com as part of their live design system.
Does Avery use a light or dark theme?
Avery's primary site uses a light color scheme, with a background of #FAF7F4.
Where can I find Avery's logo?
Avery's logo is available directly on their site (https://callavery.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://callavery.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Avery.