Asseta Brand Identity

A complete profile of Asseta's visual system — colors, typography, components, and personality — extracted from http://www.asseta.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/asseta
• Machine-readable JSON: https://characterquilt.com/branding/asseta.json

Quick Facts

Color Palette

• primary: #FD8D3A
• accent: #FD8D3A
• background: #FFFFFF
• textPrimary: #444444
• link: #FD8D3A

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue

Visual Assets

• Logo: https://d1ypa7j6d69s74.cloudfront.net/assets/asseta_logo-9375f2e629b94ad577d511923ce6b7177f4d397610758eb81f7b2595ed0129e2.png
• Favicon: https://d1ypa7j6d69s74.cloudfront.net/favicon.ico

UI Components

• input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=4px, shadow=rgba(0, 0, 0, 0.06) 0px 1px 3px 0px inset
• buttonPrimary: background=#FD8D3A, textColor=#FFFFFF, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals looking for parts

Asseta Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Reporting & Dashboards | Asseta AI Family Office Suite
  • Image: https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/679d1246ab67202deb6dcb07_Untitled%20(1364%20x%201436%20px).png
  • Source: https://www.asseta.ai/platform/reporting-and-dashboards
• Asseta Raises $4.2 Million Seed Round Led by Venture Firms Nyca and Motive
  • Image: https://storage.ghost.io/c/d5/bf/d5bfacf8-a99d-4509-84a9-2d0edc68e9a3/content/images/2025/11/Stavtar_ad_1_CFO.png
  • Source: https://www.modus.news/as/
• Reporting & Dashboards | Asseta AI Family Office Suite
  • Image: https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/679d1246ab67202deb6dcb1a_Reporting.png
  • Source: https://www.asseta.ai/platform/reporting-and-dashboards
• Asseta Finance - Alternative Mortgage Lending Solutions
  • Image: https://res.cloudinary.com/ddznmctxr/image/upload/v1706831979/Asseta%20Finance/flvbe90cgkubylapwggy.jpg
  • Source: https://www.assetafinance.com/
• Asseta Privacy Policy
  • Image: https://cdn.prod.website-files.com/679d1246ab67202deb6dc916/6903f67b08ac5ed58d61be42_Asseta_AI.png
  • Source: https://www.asseta.ai/legal/privacy-policy
• Pitch Deck: Family Office Fintech Startup Asseta AI Raises $4.2 Million - Business Insider
  • Image: https://i.insider.com/69335db671107c9f34577996?width=1200&format=jpeg
  • Source: https://www.businessinsider.com/read-pitch-deck-family-office-fintech-startup-asseta-ai-raise-millions-2025-12

Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.