Asseta Brand Identity

A complete profile of Asseta's visual system — colors, typography, components, and personality — extracted from http://www.asseta.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.asseta.com.

• primary: #FD8D3A
• accent: #FD8D3A
• background: #FFFFFF
• textPrimary: #444444
• link: #FD8D3A

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Neue
  Google Fonts →

• heading: Helvetica Neue
  Google Fonts →

Helvetica Neue, Helvetica, Roboto, Arial, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Asseta's actual button styles.

Input

• background: #FFFFFF
• textColor: #333333
• borderColor: #CCCCCC
• borderRadius: 4px
• shadow: rgba(0, 0, 0, 0.06) 0px 1px 3px 0px inset

Button Primary

• background: #FD8D3A
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals looking for parts

Asseta Brand in the Wild

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Image: cdn.prod.website-files.com

Source: asseta.ai

Image: storage.ghost.io

Source: modus.news

Frequently Asked Questions

What is Asseta's primary brand color?
Asseta's primary brand color is #FD8D3A. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Asseta use?
Asseta uses Helvetica Neue as the primary typeface across body and headings.

Does Asseta use a light or dark theme?
Asseta's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Asseta's logo?
Asseta's logo is available directly on their site (http://www.asseta.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.asseta.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Asseta.

Methodology

Brand data on this page was extracted from http://www.asseta.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Asseta.