arta.json

Arta Brand Identity

A complete profile of Arta's visual system — colors, typography, components, and personality — extracted from https://artafinance.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #E9FBFF
Accent #1A202C
Body Font Roboto
Heading Font Rotunda

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: investors and finance professionals

Arta Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Rotunda",
      "role": "heading"
    },
    {
      "family": "Ofelia-Display",
      "role": "display"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E9FBFF",
    "secondary": "#56B4E8",
    "accent": "#1A202C",
    "background": "#FFFFFF",
    "textPrimary": "#171717",
    "link": "#1A202C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Rotunda"
    },
    "fontStacks": {
      "heading": [
        "Rotunda",
        "-apple-system",
        "Roboto",
        "sans-serif",
        "serif"
      ],
      "body": [
        "Rotunda",
        "-apple-system",
        "Roboto",
        "sans-serif",
        "serif"
      ],
      "paragraph": [
        "Rotunda"
      ]
    },
    "fontSizes": {
      "h1": "14.5px",
      "h2": "14.5px",
      "body": "10.875px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "906px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#171717",
      "borderColor": "#FCFCFC",
      "borderRadius": "37.12px",
      "borderRadiusCorners": {
        "topLeft": "37.12px",
        "topRight": "37.12px",
        "bottomRight": "37.12px",
        "bottomLeft": "37.12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderRadius": "906.25px",
      "borderRadiusCorners": {
        "topLeft": "906.25px",
        "topRight": "906.25px",
        "bottomRight": "906.25px",
        "bottomLeft": "906.25px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#323232",
      "textColor": "#FFFFFF",
      "borderRadius": "906.25px",
      "borderRadiusCorners": {
        "topLeft": "906.25px",
        "topRight": "906.25px",
        "bottomRight": "906.25px",
        "bottomLeft": "906.25px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22398%22%20height%3D%22148%22%20fill%3D%22none%22%20viewBox%3D%220%200%20398%20148%22%20focusable%3D%22false%22%20class%3D%22chakra-icon%20css-1i2lxhs%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23fff%22%20fill-rule%3D%22evenodd%22%20d%3D%22M324%20112c0%209.065%206.945%2016%2018%2016%2018.129%200%2035.082-15.803%2035.082-31.5v-6.91L342%2097c-13.487%202.653-18%206.377-18%2015m26-83c27.857%200%2048%2017.47%2048%2044v70a2%202%200%200%201-2%202h-17a2%202%200%200%201-2-2v-14c-7.125%2010.256-17.217%2018-38%2018s-36-15.428-36-34c0-17.466%2010.395-28.357%2036-33l37-7v-1c0-14.592-11.639-23-28-23-8.841%200-18.184%202.264-25.599%207.049-.821.53-1.907.444-2.599-.247l-10.338-10.338c-.8-.8-.779-2.108.079-2.846C320.269%2033.388%20334.259%2029%20350%2029M273%2052h-56V2a2%202%200%200%201%202-2h19a2%202%200%200%201%202%202v31h33a2%202%200%200%201%202%202v15a2%202%200%200%201-2%202m-21%2093c-22%200-35-12-35-38V52h4l17.713%2013.6A3.01%203.01%200%200%201%20240%2068.07V105c0%2014%205%2019%2017%2019h20a2%202%200%200%201%202%202v17a2%202%200%200%201-2%202z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M151%2034a2%202%200%200%200-2-2h-19a2%202%200%200%200-2%202v109a2%202%200%200%200%202%202h19a2%202%200%200%200%202-2V95c0-25%2015-43%2031-43h5a2%202%200%200%200%202-2V34a2%202%200%200%200-2-2h-5c-11%200-26%206-31%2018z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20fill-rule%3D%22evenodd%22%20d%3D%22M21%20112c0%209.065%206.945%2016%2018%2016%2018.13%200%2035.082-15.803%2035.082-31.5v-6.91L39%2097c-13.486%202.653-18%206.377-18%2015m26-83c27.858%200%2048%2017.47%2048%2044v70a2%202%200%200%201-2%202H76a2%202%200%200%201-2-2v-14c-7.125%2010.256-17.217%2018-38%2018-20.782%200-36-15.428-36-34%200-17.466%2010.395-28.357%2036-33l37-7v-1c0-14.592-11.64-23-28-23-8.84%200-18.184%202.264-25.599%207.049-.821.53-1.907.444-2.599-.247L6.464%2045.464c-.8-.8-.78-2.108.079-2.846C17.269%2033.388%2031.259%2029%2047%2029%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://artafinance.com/favicon-32x32.png?v=3ec5aebee25a3495eeef41e5021e8d83",
    "ogImage": "https://artafinance.com/share_thumb.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Arta'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Sign up",
      "reasoning": "The 'Sign up' button is a common primary CTA due to its action-oriented text and placement. It is crucial for user engagement and conversion."
    },
    "secondary": {
      "index": 2,
      "text": "Search with Google Vertex AI",
      "reasoning": "The 'Search with Google Vertex AI' button is from a different color group and serves as a secondary action, providing additional functionality without overshadowing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "investors and finance professionals"
  },
  "designSystem": {
    "framework": "chakra",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Arta'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}