Arta Brand: Colors, Fonts, Logo & Visual Identity
Arta Brand Identity
A complete profile of Arta's visual system — colors, typography, components, and personality — extracted from https://artafinance.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://artafinance.com/.
primary
#E9FBFF
rgb(233, 251, 255)
secondary
#56B4E8
rgb(86, 180, 232)
accent
#1A202C
rgb(26, 32, 44)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#171717
rgb(23, 23, 23)
link
#1A202C
rgb(26, 32, 44)
Typography
Each font links to its Google Fonts page where available.
primary
Roboto
Roboto Google Fonts →
heading
Rotunda
Rotunda Google Fonts →
Rotunda, -apple-system, Roboto, sans-serif, serif
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M151%2034a2%202%200%200%200-2-2h-19a2%202%200%200%200-2%202v109a2%202%200%200%200%202%202h19a2%202%200%200%200%202-2V95c0-25%2015-43%2031-43h5a2%202%200%200%200%202-2V34a2%202%200%200%200-2-2h-5c-11%200-26%206-31%2018z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20fill-rule%3D%22evenodd%22%20d%3D%22M21%20112c0%209.065%206.945%2016%2018%2016%2018.13%200%2035.082-15.803%2035.082-31.5v-6.91L39%2097c-13.486%202.653-18%206.377-18%2015m26-83c27.858%200%2048%2017.47%2048%2044v70a2%202%200%200%201-2%202H76a2%202%200%200%201-2-2v-14c-7.125%2010.256-17.217%2018-38%2018-20.782%200-36-15.428-36-34%200-17.466%2010.395-28.357%2036-33l37-7v-1c0-14.592-11.64-23-28-23-8.84%200-18.184%202.264-25.599%207.049-.821.53-1.907.444-2.599-.247L6.464%2045.464c-.8-.8-.78-2.108.079-2.846C17.269%2033.388%2031.259%2029%2047%2029%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Arta's actual button styles.
Input
input
background transparent textColor#171717 borderColor#FCFCFC borderRadius37.12px shadow none
Button Primary
buttonPrimary
background#FFFFFF textColor#171717 borderRadius906.25px shadow none
Button Secondary
buttonSecondary
background#323232 textColor#FFFFFF borderRadius906.25px shadow none
Brand Personality
Tone: professional Energy: medium Audience: investors and finance professionals
Arta Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: artafinance.com Source: artafinance.com
Image: artafinance.com Source: artafinance.com
Image: artafinance.com Source: artafinance.com
Image: artafinance.com Source: artafinance.com
Image: artafinance.com Source: artafinance.com
Image: artafinance.com Source: artafinance.com
Frequently Asked Questions
What is Arta's primary brand color?
Arta's primary brand color is #E9FBFF. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Arta use?
Arta uses #1A202C as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Arta use?
Arta uses Roboto for body text and Rotunda for headings. Fonts were detected on https://artafinance.com/ as part of their live design system.
Does Arta use a light or dark theme?
Arta's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Arta's logo?
Arta's logo is available directly on their site (https://artafinance.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://artafinance.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Arta.
Methodology
Brand data on this page was extracted from https://artafinance.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Arta.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.