Arpari Brand Identity

A complete profile of Arpari's visual system — colors, typography, components, and personality — extracted from https://www.arpari.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/arpari
• Machine-readable JSON: https://characterquilt.com/branding/arpari.json
• Per-page llms.txt: https://characterquilt.com/branding/arpari/llms.txt

Quick Facts

Color Palette

• primary: #0C4AEF
• secondary: #DAE0EB
• accent: #0C4AEF
• background: #FFFFFF
• textPrimary: #002179
• link: #002179

Typography

• primary: Satoshi Variable — https://fonts.google.com/specimen/Satoshi+Variable
• heading: Satoshi Variable — https://fonts.google.com/specimen/Satoshi+Variable

Visual Assets

• Logo: https://cdn.prod.website-files.com/65add6a49a9426589c2bfb6b/6964043b6cf3e25232b70dfa_Logo.svg
• Favicon: https://cdn.prod.website-files.com/65add6a49a9426589c2bfb6b/683f423293f1101a775deccf_arpari_ico.png
• Social card (og:image): 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w2h2tiA1tSPIdrSeubuGwO18QGtqR4DteS1jdx2f8HOc7txn/aB8IAAAAASUVORK5CYII=

UI Components

• buttonPrimary: background=#0C4AEF, textColor=#FFFFFF, borderRadius=12px, shadow=none
• buttonSecondary: background=transparent, textColor=#0C4AEF, borderColor=#0C4AEF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: financial professionals

Arpari Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Payables Approval Workflows​ - Arpari
  • Image: https://cdn.prod.website-files.com/65add6a49a9426589c2bfb6b/69617a867fffdcfae14302f0_money-send-circle%20(1).png
  • Source: https://www.arpari.com/feature/payables-approval-workflows
• Blog - Arpari
  • Image: https://cdn.prod.website-files.com/65add6a49a9426589c2bfb6b/6836a6d46bd97f5e1865f635_Frame%20985728.png
  • Source: https://www.arpari.com/blog
• Accounting - Arpari
  • Image: https://cdn.prod.website-files.com/65add6a49a9426589c2bfb6b/69616c0ec8ad445299a737c1_notebook-02%20(1).png
  • Source: https://www.arpari.com/use-case/accounting
• Multi-Entity / Holding Companies - Arpari
  • Image: https://cdn.prod.website-files.com/65add6a49a9426589c2bfb6b/69616d764f05fda7b87cde4d_permanent-job%20(1).png
  • Source: https://www.arpari.com/use-case/multi-entity-holding-companies
• Unified Bank Access Management​ - Arpari
  • Image: https://cdn.prod.website-files.com/65add6a49a9426589c2bfb6b/696185d9029bcb83bfcae956_Group%201321321974%20(1).png
  • Source: https://www.arpari.com/feature/unified-bank-access-management
• Accounting - Arpari
  • Image: https://cdn.prod.website-files.com/65add6a49a9426589c2bfb6b/69616c43146598315f903bc6_Group%201321321916%20(1).png
  • Source: https://www.arpari.com/use-case/accounting