Arpari Brand Identity

A complete profile of Arpari's visual system — colors, typography, components, and personality — extracted from https://www.arpari.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.arpari.com.

primary

Hex: #0C4AEF
RGB: rgb(12, 74, 239)

secondary

Hex: #DAE0EB
RGB: rgb(218, 224, 235)

accent

Hex: #0C4AEF
RGB: rgb(12, 74, 239)

background

Hex: #FFFFFF
RGB: rgb(255, 255, 255)

textPrimary

Hex: #002179
RGB: rgb(0, 33, 121)

link

Hex: #002179
RGB: rgb(0, 33, 121)

Typography

Each font links to its Google Fonts page where available.

primary

Font Family: Satoshi Variable
Satoshi Variable Google Fonts →

heading

Font Family: Satoshi Variable
Satoshi Variable Google Fonts →
Stack: Satoshi Variable, sans-serif

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Arpari's actual button styles.

Button Primary

Background Color: #0C4AEF
Text Color: #FFFFFF
Border Radius: 12px
Shadow: none

Button Secondary

Background Color: transparent
Text Color: #0C4AEF
Border Color: #0C4AEF
Border Radius: 0px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: financial professionals

Arpari Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image Source: arpari.com

Image Source: arpari.com

Image Source: arpari.com

Image Source: arpari.com

Image Source: arpari.com

Image Source: arpari.com

Frequently Asked Questions

What is Arpari's primary brand color?

Arpari's primary brand color is #0C4AEF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Arpari use?

Arpari uses Satoshi Variable as the primary typeface across body and headings.

Does Arpari use a light or dark theme?

Arpari's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Arpari's logo?

Arpari's logo is available directly on their site (https://www.arpari.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://www.arpari.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Arpari.

Methodology

Brand data on this page was extracted from https://www.arpari.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

The images used were sourced via Google Image Search restricted to advertisement/webinar/report queries.

This page is published by CharacterQuilt and is not affiliated with or endorsed by Arpari.