arc prize foundation.json

ARC Prize Foundation Brand Identity

A complete profile of ARC Prize Foundation's visual system — colors, typography, components, and personality — extracted from https://arcprize.org/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFD84D
Accent #E53AA3
Body Font TM
Heading Font TM

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: bold · Energy: high · Audience: creative professionals and innovators

ARC Prize Foundation Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "TM",
      "role": "unknown"
    },
    {
      "family": "CGP",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FFD84D",
    "secondary": "#FF5FAE",
    "accent": "#E53AA3",
    "background": "#0E0C0C",
    "textPrimary": "#E3E1DF",
    "link": "#E53AA3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TM",
      "heading": "TM"
    },
    "fontStacks": {
      "heading": [
        "CGP",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "body": [
        "CGP",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ],
      "paragraph": [
        "CGP",
        "-apple-system",
        "BlinkMacSystemFont",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E53AA3",
      "textColor": "#E3E1DF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#393736",
      "textColor": "#E3E1DF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://arcprize.org/media/images/arc-prize-logo.svg",
    "favicon": "https://arcprize.org/media/images/favicon.png",
    "ogImage": "https://arcprize.org/media/images/og-image-default.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is located in the header, is visible, and links to the homepage, matching the brand 'ARC Prize'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Enter ARC Prize 2026",
      "reasoning": "Button #1 uses a vibrant brand color (#E53AA3) and has action-oriented text ('Enter ARC Prize 2026'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 ('Get Started') has a neutral background color (#393736) and serves as a secondary action, distinct from the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "bold",
    "energy": "high",
    "targetAudience": "creative professionals and innovators"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is located in the header, is visible, and links to the homepage, matching the brand 'ARC Prize'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}