Apurata Brand Identity

A complete profile of Apurata's visual system — colors, typography, components, and personality — extracted from https://apurata.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/apurata
• Machine-readable JSON: https://characterquilt.com/branding/apurata.json
• Per-page llms.txt: https://characterquilt.com/branding/apurata/llms.txt

Quick Facts

Color Palette

• primary: #445367
• secondary: #EA5D27
• accent: #EA5D27
• background: #FFFFFF
• textPrimary: #337AB7
• link: #337AB7

Typography

• primary: Helvetica Neue — Google Fonts
• heading: Helvetica Neue — Google Fonts

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#24B47E, borderColor=#D6D6D6, borderRadius=2px, shadow=none
• buttonPrimary: background=#EA5D27, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#24B47E, textColor=#FFFFFF, borderColor=#4CAE4C, borderRadius=5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: Spanish-speaking individuals seeking online loans

Apurata Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Inversiones la Cruz | Préstamos con garantía - Apurata Blog
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  • Source: Link
• Formas de crecer tu negocio con un préstamo de dinero - Apurata Blog
  • Image:
  • Source: Link
• Solventa | Microcréditos rápidos | Todo lo que debes saber - 2022 - Apurata Blog
  • Image:
  • Source: Link
• Ventajas de solicitar tu préstamo personal en Apurata - Apurata Blog
  • Image:
  • Source: Link
• Caja Cusco Préstamos | Préstamo personal | Todo lo que debe saber - Apurata Blog
  • Image:
  • Source: Link
• Solventa | Microcréditos rápidos | Todo lo que debes saber - 2022 - Apurata Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Here are agent instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.