Apurata Brand Identity

A complete profile of Apurata's visual system — colors, typography, components, and personality — extracted from https://apurata.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://apurata.com.

• primary: #445367 (rgb(68, 83, 103))
• secondary: #EA5D27 (rgb(234, 93, 39))
• accent: #EA5D27 (rgb(234, 93, 39))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #337AB7 (rgb(51, 122, 183))
• link: #337AB7 (rgb(51, 122, 183))

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Neue (Google Fonts →)
• heading: Helvetica Neue (Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Apurata's actual button styles.

Input

• background: #FFFFFF
• textColor: #24B47E
• borderColor: #D6D6D6
• borderRadius: 2px
• shadow: none

Button Primary

• background: #EA5D27
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Button Secondary

• background: #24B47E
• textColor: #FFFFFF
• borderColor: #4CAE4C
• borderRadius: 5px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: Spanish-speaking individuals seeking online loans

Apurata Brand in the Wild

Image: apurata.com

Source: apurata.com

Image: apurata.com

Source: apurata.com

Image: apurata.com

Source: apurata.com

Image: apurata.com

Source: apurata.com

Image: apurata.com

Source: apurata.com

Image: apurata.com

Source: apurata.com

Frequently Asked Questions

1. What is Apurata's primary brand color?
   • Apurata's primary brand color is #445367. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Apurata use?
   • Apurata uses #EA5D27 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Apurata use?
   • Apurata uses Helvetica Neue as the primary typeface across body and headings.
4. Does Apurata use a light or dark theme?
   • Apurata's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Apurata's logo?
   • Apurata's logo is available directly on their site (aporata.com). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   • This profile was extracted from https://apurata.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Apurata.