appnexus.json

AppNexus Brand Identity

A complete profile of AppNexus's visual system — colors, typography, components, and personality — extracted from https://siliconangle.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #337AB7
Accent #E02D2D
Body Font Roboto
Heading Font Roboto

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: technology professionals and enthusiasts

AppNexus Brand in the Wild

Working with these fonts

Not found on Google Fonts?
CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Arimo",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#337AB7",
    "secondary": "#3E6373",
    "accent": "#E02D2D",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#9C0013"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "24px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 6,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E02D2D",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#9C0013",
      "borderColor": "#9C0013",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/SA-web-logo-300x58.png",
    "favicon": "https://d15shllkswkct0.cloudfront.net/wp-content/themes/siliconangle/img/favicon-SA.png",
    "ogImage": "https://siliconangle.com/files/2015/08/PLACEHOLDER-SiliconANGLE.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Logo rejected: Red flags detected (UI icon). Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Siliconangle' closely matches the brand name, making it the most suitable choice.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "GOT IT!",
      "reasoning": "Button #0 uses a vibrant red/orange color (#E02D2D), which is eye-catching and typically used for primary CTAs. The text 'GOT IT!' suggests an action-oriented purpose, reinforcing its primary role."
    },
    "secondary": {
      "index": 1,
      "text": "SEE MORE",
      "reasoning": "Button #1 has a white background with a red text color, making it less prominent than Button #0. It serves as a secondary action with the text 'SEE MORE', which is common for secondary CTAs."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology professionals and enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Siliconangle' closely matches the brand name, making it the most suitable choice.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}