AppNexus Brand: Colors, Fonts, Logo & Visual Identity

AppNexus Brand Identity

A complete profile of AppNexus's visual system — colors, typography, components, and personality — extracted from https://siliconangle.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://siliconangle.com.

Color Name	Hex	RGB
primary	#337AB7	rgb(51, 122, 183)
secondary	#3E6373	rgb(62, 99, 115)
accent	#E02D2D	rgb(224, 45, 45)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#000000	rgb(0, 0, 0)
link	#9C0013	rgb(156, 0, 19)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Google Fonts
primary	Roboto	Google Fonts →
heading	Roboto	Google Fonts →

Visual Assets

UI Components

Live previews rendered using AppNexus's actual button styles.

Component	Background	Text Color	Border Color	Border Radius	Shadow
Input	#FFFFFF	#000000	None	0px	None
Button Primary	#E02D2D	#FFFFFF	None	3px	None
Button Secondary	#FFFFFF	#9C0013	#9C0013	0px	None

Brand Personality

Tone: professional
Energy: medium
Audience: technology professionals and enthusiasts

AppNexus Brand in the Wild

Image: siliconangle.com

Frequently Asked Questions

What is AppNexus's primary brand color? AppNexus's primary brand color is #337AB7. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does AppNexus use? AppNexus uses #E02D2D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does AppNexus use? AppNexus uses Roboto as the primary typeface across body and headings.

Does AppNexus use a light or dark theme? AppNexus's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated? This profile was extracted from https://siliconangle.com using the Firecrawl branding extraction API.