app annie.json

App Annie Brand Identity

A complete profile of App Annie's visual system — colors, typography, components, and personality — extracted from https://data.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FD1F6D
Accent #FD1F6D
Body Font Outfit
Heading Font Outfit

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

App Annie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FD1F6D",
    "secondary": "#0F2346",
    "accent": "#FD1F6D",
    "background": "#F3F5F7",
    "textPrimary": "#111213",
    "link": "#647188"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Outfit",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "18px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F2346",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FD1F6D",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#23252A",
      "borderColor": "#E7E8EC",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://www.data.ai/_next/static/images/favicon-60-48290dcbc10d7742ccbf7252e9d2072f.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The candidate logo is not located in the header and does not have strong indicators of being the main brand logo. It lacks visibility and typical placement for a primary logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Log in",
      "reasoning": "Button #0 uses the brand's primary color (#FD1F6D), which is vibrant and stands out as the main call-to-action for logging in."
    },
    "secondary": {
      "index": 1,
      "text": "Create an account with",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves as a secondary action to create an account, which is less prominent than logging in."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The candidate logo is not located in the header and does not have strong indicators of being the main brand logo. It lacks visibility and typical placement for a primary logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}