App Annie Brand Identity

A complete profile of App Annie's visual system — colors, typography, components, and personality — extracted from https://data.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://data.ai.

• primary: #FD1F6D (rgb(253, 31, 109))
• secondary: #0F2346 (rgb(15, 35, 70))
• accent: #FD1F6D (rgb(253, 31, 109))
• background: #F3F5F7 (rgb(243, 245, 247))
• textPrimary: #111213 (rgb(17, 18, 19))
• link: #647188 (rgb(100, 113, 136))

Typography

Each font links to its Google Fonts page where available.

• primary: Outfit
• heading: Outfit (Outfit, Helvetica, Arial, sans-serif)

Visual Assets

UI Components

Live previews rendered using App Annie's actual button styles.

• Input:

  • background: #FFFFFF
  • textColor: #0F2346
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #FD1F6D
  • textColor: #FFFFFF
  • borderRadius: 3px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #23252A
  • borderColor: #E7E8EC
  • borderRadius: 6px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Frequently Asked Questions

What is App Annie's primary brand color?
App Annie's primary brand color is #FD1F6D. It anchors the visual identity across their website, product UI, and marketing materials.

What font does App Annie use?
App Annie uses Outfit as the primary typeface across body and headings.

Does App Annie use a light or dark theme?
App Annie's primary site uses a light color scheme, with a background of #F3F5F7.

How was this brand profile generated?
This profile was extracted from https://data.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by App Annie.

Methodology

Brand data on this page was extracted from https://data.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by App Annie.