apollo.json

Apollo Brand Identity

A complete profile of Apollo's visual system — colors, typography, components, and personality — extracted from http://apollographql.com/. Built for designers, agents, and AI tools.

Page: https://characterquilt.com/branding/apollo
Machine-readable JSON: https://characterquilt.com/branding/apollo.json
Per-page llms.txt: https://characterquilt.com/branding/apollo/llms.txt

Quick Facts

Field	Value
Primary	#2C3A41
Accent	#E75E15
Body Font	Inter
Heading Font	Inter

Color Palette

primary: #2C3A41
secondary: #E75E15
accent: #E75E15
background: #F8F8F8
textPrimary: #15252D
link: #15252D

Typography

primary: Inter — https://fonts.google.com/specimen/Inter
heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

UI Components

buttonPrimary: background=#E75E15, textColor=#15252D, borderRadius=999px, shadow=none
buttonSecondary: background=#15252D, textColor=#FFFFFF, borderColor=#E75E15, borderRadius=999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

Apollo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Enterprise Support
- Image: https://www.apollographql.com/_next/image?url=%2Fassets%2Fgraphos%2Fhero%2Fbackground-desktop.png&w=3840&q=75
- Source: https://www.apollographql.com/enterprise/support
Save and share your GraphQL operations in Apollo Explorer! - Apollo GraphQL Blog
- Image: https://wp.apollographql.com/wp-content/uploads/2022/03/Blog-cover-Embeddable-Explorer-3.png
- Source: https://www.apollographql.com/blog/save-and-share-your-graphql-operations-in-apollo-explorer
Disabling cache in Apollo client when 'cache-control' response header is set with 'no-store' - Client SDKs - Apollo Community
- Image: https://us1.discourse-cdn.com/flex019/uploads/apollographql/original/2X/9/9291d15d0df39f9fb26a1e206c072fd7f3e7abd1.png
- Source: https://community.apollographql.com/t/disabling-cache-in-apollo-client-when-cache-control-response-header-is-set-with-no-store/3230
Using GraphQL with Python - A Complete Guide - Apollo GraphQL Blog
- Image: https://paper-attachments.dropbox.com/s_EA97983148A602EA5834D427CC2608BC8BB2085BFEFE14AF7C04A52A162E68A7_1620522668844_image.png
- Source: https://www.apollographql.com/blog/complete-api-guide
Deliver tomorrow's roadmap today with Apollo
- Image: https://www.datocms-assets.com/102461/1711982295-wk-blue-tm.png
- Source: https://www.apollographql.com/why-apollo
New release of GraphQL Subscriptions for Javascript - Apollo GraphQL Blog
- Image: https://miro.medium.com/max/5092/1*OI8unw4F2B2NF37jeRaypw.png
- Source: https://www.apollographql.com/blog/new-release-of-graphql-subscriptions-for-javascript-f11be19e6569