Apollo Brand Identity

A complete profile of Apollo's visual system — colors, typography, components, and personality — extracted from http://apollographql.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://apollographql.com/.
primary
#2C3A41
rgb(44, 58, 65)
secondary
#E75E15
rgb(231, 94, 21)
accent
#E75E15
rgb(231, 94, 21)
background
#F8F8F8
rgb(248, 248, 248)
textPrimary
#15252D
rgb(21, 37, 45)
link
#15252D
rgb(21, 37, 45)

Typography

Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
Inter
Inter Google Fonts →
Font Stack:
Inter, -apple-system, blinkmacsystemfont, segoe ui, roboto, oxygen, ubuntu, cantarell, fira sans, droid sans, helvetica neue, sans-serif

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23fff%22%20d%3D%22M22.479%204.63a1.5%201.5%200%200%200%201.219-.62%201.525%201.525%200%200%200-.73-2.34%201.5%201.5%200%200%200-1.354.191%2014.45%2014.45%200%200%200-14.74.329%2014.6%2014.6%200%200%200-5.209%205.625%2014.68%2014.68%200%200%200%20.72%2014.815%2014.55%2014.55%200%200%200%205.73%205.087%2014.45%2014.45%200%200%200%2014.702-1.121.595.595%200%200%200%20.147-.83.593.593%200%200%200-.824-.147A13.267%2013.267%200%200%201%208.653%2026.65a13.36%2013.36%200%200%201-5.26-4.66%2013.48%2013.48%200%200%201-.69-13.588%2013.4%2013.4%200%200%201%204.76-5.175%2013.272%2013.272%200%200%201%2013.521-.356%201.53%201.53%200%200%200%20.345%201.226%201.51%201.51%200%200%200%201.15.532%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

Social Card

UI Components

Live previews rendered using Apollo's actual button styles.
Button Primary
buttonPrimary

background: #E75E15;
textColor: #15252D;
borderRadius: 999px;
shadow: none;

Button Secondary
buttonSecondary

background: #15252D;
textColor: #FFFFFF;
borderColor: #E75E15;
borderRadius: 999px;
shadow: none;

Brand Personality

Tone: professional
Energy: medium
Audience: developers and tech companies

Apollo Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: apollographql.com
Source: apollographql.com

Image: wp.apollographql.com
Source: apollographql.com

Image: us1.discourse-cdn.com
Source: community.apollographql.com

Image: paper-attachments.dropbox.com
Source: apollographql.com

Image: datocms-assets.com
Source: apollographql.com

Image: miro.medium.com
Source: apollographql.com

Frequently Asked Questions

What is Apollo's primary brand color?
Apollo's primary brand color is #2C3A41. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Apollo use?
Apollo uses #E75E15 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Apollo use?
Apollo uses Inter as the primary typeface across body and headings.

Does Apollo use a light or dark theme?
Apollo's primary site uses a light color scheme, with a background of #F8F8F8.

Where can I find Apollo's logo?
Apollo's logo is available directly on their site (http://apollographql.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://apollographql.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Apollo.

Methodology

Brand data on this page was extracted from http://apollographql.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Apollo.