llms.txt

# Anthropic Brand Identity

A complete profile of **Anthropic**'s visual system — colors, typography, components, and personality — extracted from https://anthropic.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/anthropic - Machine-readable JSON: https://characterquilt.com/branding/anthropic.json - Per-page llms.txt: https://characterquilt.com/branding/anthropic/llms.txt

## Quick Facts

| Field | Value | |---|---| | Primary | #C6613F | | Accent | #D97757 | | Body Font | Georgia | | Heading Font | Anthropic Serif |

## Color Palette

- primary: #C6613F - secondary: #3898EC - accent: #D97757 - background: #F0EEE6 - textPrimary: #141413 - link: #D97757

## Typography

- primary: Georgia — https://fonts.google.com/specimen/Georgia - heading: Anthropic Serif — https://fonts.google.com/specimen/Anthropic+Serif

## Visual Assets

## UI Components

- buttonPrimary: background=#141413, textColor=#FAF9F5, borderRadius=8px, shadow=none - buttonSecondary: background=#FAF9F5, textColor=#141413, borderColor=#F0EEE6, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: tech-savvy professionals

## Anthropic Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Making frontier cybersecurity capabilities available to defenders \ Anthropic** - Image: https://cdn.sanity.io/images/4zrzovbb/website/039be909fe9187241b04402516bed76c55a2a3d0-2400x1260.png - Source: https://www.anthropic.com/news/claude-code-security - **A small number of samples can poison LLMs of any size \ Anthropic** - Image: https://cdn.sanity.io/images/4zrzovbb/website/ae6d3c4209ac5fa888cb21941f25e0d24c14e275-4584x2579.png - Source: https://www.anthropic.com/research/small-samples-poison - **Introducing computer use, a new Claude 3.5 Sonnet, and Claude 3.5 Haiku \ Anthropic** - Image: https://www.anthropic.com/api/opengraph-illustration?name=Hand%20HeadCursor&backgroundColor=clay - Source: https://www.anthropic.com/news/3-5-models-and-computer-use - **The Briefing: Enterprise Agents \ Anthropic** - Image: https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/699729e4057a7c3b6c58ef39\_livestream.webp - Source: https://www.anthropic.com/events/the-briefing-enterprise-agents-virtual-event - **Introducing Anthropic's AI for Science Program** - Image: https://cdn.sanity.io/images/4zrzovbb/website/b1b9c46cbd23cfb229c1b898248116bc4677cca2-1920x1079.png - Source: https://www.anthropic.com/news/ai-for-science-program?\_\_s=5nlna7xt8upvg2iyidw4

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile