ampup.json

AmpUp Brand Identity

A complete profile of AmpUp's visual system — colors, typography, components, and personality — extracted from https://ampup.io. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #3898EC
Accent #00D89E
Body Font Figtree
Heading Font Figtree

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: businesses and cities interested in EV charging solutions

AmpUp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are instructions:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#00D89E",
    "accent": "#00D89E",
    "background": "#FFFFFF",
    "textPrimary": "#090909",
    "link": "#160929"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#F7F7F7",
      "textColor": "#090909",
      "borderColor": "#F7F7F7",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00D89E",
      "textColor": "#545454",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F7F7",
      "textColor": "#545454",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6721430edeea100e231b3df2/6759ca24671b300754336b74_ampup-primary-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6721430edeea100e231b3df2/67229cad16555b0308836355_ampup-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6721430edeea100e231b3df2/67852e4b91ea8ede26cef091_ampup-ev-charging-solutions.jpg",
    "logoHref": "/",
    "logoAlt": "AmpUp EV Charging Platform Company Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'AmpUp' as inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Explore HardwareIncentives & Rebates",
      "reasoning": "Button #0 uses a vibrant green color (#00D89E), which is a strong indicator of a primary call-to-action. The text 'Explore Hardware Incentives & Rebates' suggests an action-oriented purpose, making it suitable as the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Explore the Platform",
      "reasoning": "Button #1 has a light background (#F7F7F7) and serves as a secondary option with the text 'Explore the Platform', which is less action-oriented than the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses and cities interested in EV charging solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'AmpUp' as inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}