AmpUp Brand Identity

A complete profile of AmpUp's visual system — colors, typography, components, and personality — extracted from https://ampup.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://ampup.io.

Typography

Each font links to its Google Fonts page where available.

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using AmpUp's actual button styles.

Input

Button Primary

Button Secondary

Brand Personality

Tone: modern Energy: medium Audience: businesses and cities interested in EV charging solutions

Frequently Asked Questions

What is AmpUp's primary brand color?
AmpUp's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does AmpUp use?
AmpUp uses #00D89E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does AmpUp use?
AmpUp uses Figtree as the primary typeface across body and headings.

Does AmpUp use a light or dark theme?
AmpUp's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find AmpUp's logo?
AmpUp's logo is available directly on their site (https://ampup.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://ampup.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by AmpUp.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#00D89E",
    "accent": "#00D89E",
    "background": "#FFFFFF",
    "textPrimary": "#090909",
    "link": "#160929"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "15px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#F7F7F7",
      "textColor": "#090909",
      "borderColor": "#F7F7F7",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00D89E",
      "textColor": "#545454",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F7F7",
      "textColor": "#545454",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6721430edeea100e231b3df2/6759ca24671b300754336b74_ampup-primary-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6721430edeea100e231b3df2/67229cad16555b0308836355_ampup-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6721430edeea100e231b3df2/67852e4b91ea8ede26cef091_ampup-ev-charging-solutions.jpg",
    "logoHref": "/",
    "logoAlt": "AmpUp EV Charging Platform Company Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'AmpUp' as inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Explore HardwareIncentives & Rebates",
      "reasoning": "Button #0 uses a vibrant green color (#00D89E), which is a strong indicator of a primary call-to-action. The text 'Explore Hardware Incentives & Rebates' suggests an action-oriented purpose, making it suitable as the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Explore the Platform",
      "reasoning": "Button #1 has a light background (#F7F7F7) and serves as a secondary option with the text 'Explore the Platform', which is less action-oriented than the primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses and cities interested in EV charging solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'AmpUp' as inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}