Aluna Brand Identity

A complete profile of Aluna's visual system — colors, typography, components, and personality — extracted from https://alunadata.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/aluna
• Machine-readable JSON: https://characterquilt.com/branding/aluna.json
• Per-page llms.txt: https://characterquilt.com/branding/aluna/llms.txt

Quick Facts

Color Palette

• primary: #364153
• accent: #142E4E
• background: #FFFFFF
• textPrimary: #142E4E
• link: #142E4E

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Articulat CF — https://fonts.google.com/specimen/Articulat+CF

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#142E4E, textColor=#FFFFFF, borderRadius=33554400px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: life science professionals

Aluna Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Aluna | Take Control of Your Lung Health - FDA Cleared Spirometer
  • Image:
  • Source: Aluna Care
• Aluna Cocktail Bar Landing Page - OptimizePress
  • Image:
  • Source: OptimizePress
• ALUNA GEORGE Aluna Francis detailed 2016 music biz PROMO POSTER AD | eBay
  • Image:
  • Source: eBay
• Products and Solutions — Aluna Health
  • Image:
  • Source: Aluna Health
• Aluna Website Template
  • Image:
  • Source: Framer

Working with these fonts

Not found on Google Fonts? Here’s a method to retrieve the fonts if you have permission to use them:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and browse around (pricing, blog, careers) — some weights may only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only proceed if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Articulat CF",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Darker Grotesque",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#364153",
    "accent": "#142E4E",
    "background": "#FFFFFF",
    "textPrimary": "#142E4E",
    "link": "#142E4E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Articulat CF"
    },
    "fontStacks": {
      "heading": [
        "articulatCF",
        "articulatCF Fallback"
      ],
      "body": [
        "darkerGrotesque",
        "darkerGrotesque Fallback"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "256px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#142E4E",
      "textColor": "#FFFFFF",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.alunadata.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo-words.52b7c11e.png&w=256&q=75&dpl=dpl_78vMYCN67bqXRDgaFW26TkDtzPFN",
    "favicon": "https://www.alunadata.com/icon.png",
    "ogImage": "https://www.alunadata.com/og-image.jpg",
    "logoHref": "#",
    "logoAlt": "Aluna"
  }
}