Aluna Brand Identity

A complete profile of Aluna's visual system — colors, typography, components, and personality — extracted from https://alunadata.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://alunadata.com.

• Primary: #364153
• Accent: #142E4E
• Background: #FFFFFF
• Text Primary: #142E4E
• Link: #142E4E

Typography

Each font links to its Google Fonts page where available.

• Primary: Inter
  Google Fonts →
• Heading: Articulat CF
  Google Fonts →

Visual Assets

UI Components

Live previews rendered using Aluna's actual button styles.

• Button Primary:
  • Background: #142E4E
  • Text Color: #FFFFFF
  • Border Radius: 33554400px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: life science professionals

Aluna Brand in the Wild

Frequently Asked Questions

What is Aluna's primary brand color?
Aluna's primary brand color is #364153. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Aluna use?
Aluna uses #142E4E as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Aluna use?
Aluna uses Inter for body text and Articulat CF for headings. Fonts were detected on https://alunadata.com as part of their live design system.

Does Aluna use a light or dark theme?
Aluna's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Aluna's logo?
Aluna's logo is available directly on their site (https://alunadata.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://alunadata.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aluna.