also.json

Also Brand Identity

A complete profile of Also's visual system — colors, typography, components, and personality — extracted from https://ridealso.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #AC74FC
Accent #C181FF
Body Font ABCCameraPlainVariable
Heading Font SerialC-Heavy

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals interested in innovative mobility solutions

Also Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ABCCameraPlainVariable",
      "role": "body"
    },
    {
      "family": "SerialC-Heavy",
      "role": "heading"
    },
    {
      "family": "SerialC",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#AC74FC",
    "secondary": "#8A38F5",
    "accent": "#C181FF",
    "background": "#FCF7FA",
    "textPrimary": "#000000",
    "link": "#EDFEE3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ABCCameraPlainVariable",
      "heading": "SerialC-Heavy"
    },
    "fontStacks": {
      "heading": [
        "ABCCameraPlainVariable",
        "sans-serif"
      ],
      "body": [
        "ABCCameraPlainVariable",
        "sans-serif"
      ],
      "paragraph": [
        "ABCCameraPlainVariable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "20px",
      "body": "120px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#212121",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#C181FF",
      "textColor": "#000000",
      "borderColor": "#C181FF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgb(72, 49, 106) 0px 2px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgb(72, 49, 106) 0px 2px 0px 0px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%201376%20339%22%20fill%3D%22none%22%20width%3D%22100%22%20height%3D%2256%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22overflow%3Avisible%3B%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M764.657%200C846.586%200%20893.109%2042.2104%20896.294%20101.225H795.528C795.07%2082.1643%20782.59%2071.0352%20761.708%2071.0352C743.776%2071.0352%20730.392%2080.7891%20730.392%2095.3135C730.392%20109.838%20739.698%20116.642%20761.484%20120.731L809.829%20130.038C864.754%20140.708%20902.875%20167.254%20902.875%20227.173C902.875%20295.482%20851.581%20338.374%20767.384%20338.374C683.187%20338.374%20627.358%20301.605%20626.218%20228.524L626.229%20228.536H728.582C729.04%20251.462%20744.246%20266.21%20769.205%20266.21C791.45%20266.21%20802.344%20255.999%20802.344%20241.251C802.344%20227.631%20795.081%20220.604%20777.372%20216.961L727.665%20206.973C658.674%20193.13%20629.167%20160.673%20629.167%20105.983C629.167%2042.6684%20682.729%200.000151906%20764.657%200ZM1097.47%200.0507812C1190.72%200.0507812%201266.3%2075.6456%201266.3%20168.879C1266.3%20262.112%201190.71%20337.708%201097.47%20337.708C1004.24%20337.708%20928.646%20262.112%20928.646%20168.879C928.647%2075.6457%201004.23%200.0508948%201097.47%200.0507812ZM1376%20331.802H1286.81V240.789H1376V331.802ZM343.146%20331.801H238.972L223.542%20274.608H118.464L102.799%20331.801H0L99.626%206.35352H246.469L343.146%20331.801ZM470.423%20248.051H600.461V331.801H371.02V6.35352H470.423V248.051ZM1097.47%2091.3809C1054.67%2091.381%201019.96%20126.082%201019.96%20168.892C1019.96%20211.701%201054.67%20246.401%201097.47%20246.401C1140.28%20246.401%201174.99%20211.701%201174.99%20168.892C1174.99%20126.082%201140.28%2091.3809%201097.47%2091.3809ZM139.792%20197.438H202.438L171.344%2082.3721L139.792%20197.438Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://ridealso.com/cdn/shop/files/Favicon_32x32.png?v=1762282671",
    "ogImage": "https://cdn.shopify.com/s/files/1/0747/5878/3200/files/Social_Share.jpg?v=1760978876",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'ALSO'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Learn More",
      "reasoning": "Button #0 has a vibrant brand color (#C181FF) and is labeled 'Learn More', making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 10,
      "text": "Explore",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and is labeled 'Explore', which is suitable for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy individuals interested in innovative mobility solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'ALSO'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}