airwallex.json

Airwallex Brand Identity

A complete profile of Airwallex's visual system — colors, typography, components, and personality — extracted from https://airwallex.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #612FFF
Accent #A0A7B1
Body Font AxLLCircular
Heading Font AxLLCircular

Color Palette

Typography

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Airwallex Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "AxLLCircular",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#612FFF",
    "secondary": "#7043FF",
    "accent": "#A0A7B1",
    "background": "#FFFFFF",
    "textPrimary": "#1A1D21",
    "link": "#A0A7B1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "AxLLCircular",
      "heading": "AxLLCircular"
    },
    "fontStacks": {
      "heading": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}