Airwallex Brand Identity

A complete profile of Airwallex's visual system — colors, typography, components, and personality — extracted from https://airwallex.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://airwallex.com.

• primary: #612FFF (rgb(97, 47, 255))
• secondary: #7043FF (rgb(112, 67, 255))
• accent: #A0A7B1 (rgb(160, 167, 177))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #1A1D21 (rgb(26, 29, 33))
• link: #A0A7B1 (rgb(160, 167, 177))

Typography

Each font links to its Google Fonts page where available.

• primary: AxLLCircular
• heading: AxLLCircular
  AxLLCircular Google Fonts →

Font Stacks

• Heading: AxLLCircular, Helvetica, Arial, sans-serif
• Body: AxLLCircular, Helvetica, Arial, sans-serif
• Paragraph: AxLLCircular, Helvetica, Arial, sans-serif

Visual Assets

Brand Personality

• Tone: modern
• Energy: medium
• Audience: business professionals

Airwallex Brand in the Wild

Frequently Asked Questions

1. What is Airwallex's primary brand color?
   Airwallex's primary brand color is #612FFF.

2. What accent color does Airwallex use?
   Airwallex uses #A0A7B1 as an accent color.

3. What font does Airwallex use?
   Airwallex uses AxLLCircular as the primary typeface.

4. Does Airwallex use a light or dark theme?
   Airwallex's primary site uses a light color scheme.

5. How was this brand profile generated?
   This profile was extracted from https://airwallex.com using the Firecrawl branding extraction API.

Methodology

Brand data was extracted from https://airwallex.com using the Firecrawl branding extraction API.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {"family": "AxLLCircular", "role": "body"},
    {"family": "Helvetica", "role": "body"},
    {"family": "Arial", "role": "body"}
  ],
  "colors": {
    "primary": "#612FFF",
    "secondary": "#7043FF",
    "accent": "#A0A7B1",
    "background": "#FFFFFF",
    "textPrimary": "#1A1D21",
    "link": "#A0A7B1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "AxLLCircular",
      "heading": "AxLLCircular"
    },
    "fontStacks": {
      "heading": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "AxLLCircular",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}