agave.json

Agave Brand Identity

A complete profile of Agave's visual system — colors, typography, components, and personality — extracted from https://www.useagave.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #17CF60
Accent #17CF60
Body Font Geist Variablefont Wght
Heading Font Geist Variablefont Wght

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: contractors and financial professionals

Agave Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist Variablefont Wght",
      "role": "unknown"
    },
    {
      "family": "Ppmori",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#17CF60",
    "secondary": "#3898EC",
    "accent": "#17CF60",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#D1F5DF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist Variablefont Wght",
      "heading": "Geist Variablefont Wght"
    },
    "fontStacks": {
      "heading": [
        "Ppmori",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Geist Variablefont Wght",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Geist Variablefont Wght",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "90px",
      "h2": "63px",
      "body": "20.25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#17CF60",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2039%2032%22%20fill%3D%22none%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20aria-hidden%3D%22true%22%20role%3D%22img%22%20style%3D%22fill%3A%20currentColor%3B%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M24.7451%2022.6573L20.293%2027.0956V2.68506H24.7451V22.6573Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%20207%2C%2096)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M14.3555%2022.7907L18.8076%2027.2141V7.12354H14.3555V22.7907Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%20207%2C%2096)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M12.874%2014.5206L8.42188%2010.0823V16.8728L12.874%2021.3111V14.5206Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%20207%2C%2096)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M7.29237%2017.8345H1L12.5162%2029.3148H18.8086L7.29237%2017.8345Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%20207%2C%2096)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M31.8092%2017.8345H38.1016L26.5853%2029.3148H20.293L31.8092%2017.8345Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%20207%2C%2096)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M26.2266%2014.5206L30.6787%2010.0823V16.8728L26.2266%2021.2963V14.5206Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(23%2C%20207%2C%2096)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/686bbe4117d329bcecd33a03/68b0f7b33ba3dd4363b51fc1_32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/686bbe4117d329bcecd33a03/687f747bae6697baa90b2a6d_Agave%20Construction%20Integration%20Platform.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 7,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Agave'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a demo",
      "reasoning": "The button 'Book a demo' uses the vibrant brand color #17CF60, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "contractors and financial professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Agave'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}