Aftercare Brand Identity

A complete profile of Aftercare's visual system — colors, typography, components, and personality — extracted from https://getaftercare.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/aftercare
• Machine-readable JSON: https://characterquilt.com/branding/aftercare.json
• Per-page llms.txt: https://characterquilt.com/branding/aftercare/llms.txt

Quick Facts

Color Palette

• primary: #F77171
• accent: #F8C954
• background: #E7E5E4
• textPrimary: #44403C
• link: #F8C954

Typography

• primary: Garet Book — https://fonts.google.com/specimen/Garet+Book
• heading: DM Serif Display — https://fonts.google.com/specimen/DM+Serif+Display

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#F77171, textColor=#FFFFFF, borderRadius=200px, shadow=none
• buttonSecondary: background=#F8C954, textColor=#FFFFFF, borderRadius=200px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: business professionals seeking AI-enhanced survey tools

Aftercare Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Customer Service Survey Template
  • Image:
  • Source: https://www.getaftercare.com/survey-templates/customer-service
• Survey Questions For The Creative Industry
  • Image:
  • Source: https://www.getaftercare.com/blog/survey-questions-for-the-creative-industry
• Aftercare Blog
  • Image:
  • Source: https://www.getaftercare.com/blog
• Aftercare Blog
  • Image:
  • Source: https://www.getaftercare.com/blog
• How to Use Negative Scoring From Your Surveys: A Step-by-Step Guide
  • Image:
  • Source: https://www.getaftercare.com/blog/how-to-use-negative-scoring
• Questions to Ask in a Family Survey for Teachers
  • Image:
  • Source: https://www.getaftercare.com/blog/questions-to-ask-in-a-family-survey-for-teachers

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.