Aftercare Brand: Colors, Fonts, Logo & Visual Identity

Aftercare Brand Identity

A complete profile of Aftercare's visual system — colors, typography, components, and personality — extracted from https://getaftercare.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getaftercare.com.

primary

#F77171

rgb(247, 113, 113)

accent

#F8C954

rgb(248, 201, 84)

background

#E7E5E4

rgb(231, 229, 228)

textPrimary

#44403C

rgb(68, 64, 60)

link

#F8C954

rgb(248, 201, 84)

Typography

Each font links to its Google Fonts page where available.

primary

Garet Book

Garet Book Google Fonts →

heading

DM Serif Display

DM Serif Display Google Fonts →

DM Serif Display, sans-serif

Visual Assets

UI Components

Live previews rendered using Aftercare's actual button styles.

Button Primary

buttonPrimary

background #F77171 textColor #FFFFFF borderRadius 200px shadow none

Button Secondary

buttonSecondary

background #F8C954 textColor #FFFFFF borderRadius 200px shadow none

Brand Personality

Tone: modern Energy: high Audience: business professionals seeking AI-enhanced survey tools

Aftercare Brand in the Wild

Source: getaftercare.com

Frequently Asked Questions

What is Aftercare's primary brand color?

Aftercare's primary brand color is #F77171. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Aftercare use?

Aftercare uses #F8C954 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Aftercare use?

Aftercare uses Garet Book for body text and DM Serif Display for headings. Fonts were detected on https://getaftercare.com as part of their live design system.

Does Aftercare use a light or dark theme?

Aftercare's primary site uses a light color scheme, with a background of #E7E5E4.

Where can I find Aftercare's logo?

Aftercare's logo is available directly on their site (https://getaftercare.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://getaftercare.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aftercare.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Garet Book",
      "role": "body"
    },
    {
      "family": "DM Serif Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#F77171",
    "accent": "#F8C954",
    "background": "#E7E5E4",
    "textPrimary": "#44403C",
    "link": "#F8C954"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Garet Book",
      "heading": "DM Serif Display"
    },
    "fontStacks": {
      "heading": [
        "DM Serif Display",
        "sans-serif"
      ],
      "body": [
        "Garet Book",
        "sans-serif"
      ],
      "paragraph": [
        "Garet Book",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "84px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F77171",
      "textColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F8C954",
      "textColor": "#FFFFFF",
      "borderRadius": "200px",
      "borderRadiusCorners": {
        "topLeft": "200px",
        "topRight": "200px",
        "bottomRight": "200px",
        "bottomLeft": "200px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6718312ed5163d13abae2307/6718312ed5163d13abae23f5_Aftercare%20FULL%20Vector%202.svg",
    "favicon": "https://cdn.prod.website-files.com/6718312ed5163d13abae2307/671c3f8f12f8f6085ed5bcd6_Aftercare%20Icon%20Vector%20with%20Buffer_32pixel.png",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "business professionals seeking AI-enhanced survey tools"
  }
}

Methodology

Brand data on this page was extracted from https://getaftercare.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.