aether.json
Aether Brand Identity
A complete profile of Aether's visual system — colors, typography, components, and personality — extracted from https://www.tryaether.co/. Built for designers, agents, and AI tools.
Quick Facts
| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #7F56D9 |
| Body Font | Inter |
| Heading Font | Geist |
Color Palette
- primary: #0000EE
- secondary: #6A4CE1
- accent: #7F56D9
- background: #FFFFFF
- textPrimary: #7F56D9
- link: #7F56D9
Typography
- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Geist — https://fonts.google.com/specimen/Geist
Visual Assets
- Logo:
- Favicon:
UI Components
- buttonPrimary: background=#7F56D9, textColor=#000000, borderRadius=8px, shadow=rgba(255, 255, 255, 0.25) 0px 1.5px 2px 0px inset, rgba(255, 255, 255, 0.1) 0px 0px 4px 1.5px inset
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=12px, shadow=rgba(0, 0, 0, 0.05) 0px 6px 10px 0px
Brand Personality
Tone: modern · Energy: medium · Audience: professionals in building measurement
Aether Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Aether - Building measurement
- Image:
- Aether - Building measurement
- Image:
- Aether - Building measurement
- Image:
- Aether - Building measurement
- Image:
- Aether - Building measurement
- Image:
- Aether - Building measurement
- Image:
Working with these fonts
Not found on Google Fonts? Here is a suggested flow that can help:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.