Aether Brand: Colors, Fonts, Logo & Visual Identity
Aether Brand Identity
A complete profile of Aether's visual system — colors, typography, components, and personality — extracted from https://www.tryaether.co/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.tryaether.co/.
| Type | Color Code | RGB |
|---|---|---|
| primary | #0000EE | rgb(0, 0, 238) |
| secondary | #6A4CE1 | rgb(106, 76, 225) |
| accent | #7F56D9 | rgb(127, 86, 217) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #7F56D9 | rgb(127, 86, 217) |
| link | #7F56D9 | rgb(127, 86, 217) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Inter | Google Fonts → |
| heading | Geist | Google Fonts → |
Visual Assets
UI Components
Live previews rendered using Aether's actual button styles.
Button Primary
Background: #7F56D9
Text Color: #000000
Border Radius: 8px
Shadow: rgba(255, 255, 255, 0.25) 0px 1.5px 2px 0px inset, rgba(255, 255, 255, 0.1) 0px 0px 4px 1.5px inset
Button Secondary
Background: #FFFFFF
Text Color: #0000EE
Border Radius: 12px
Shadow: rgba(0, 0, 0, 0.05) 0px 6px 10px 0px
Brand Personality
Tone: modern
Energy: medium
Audience: professionals in building measurement
Aether Brand in the Wild
Source: tryaether.co
Source: tryaether.co
Frequently Asked Questions
What is Aether's primary brand color?
Aether's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Aether use?
Aether uses #7F56D9 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Aether use?
Aether uses Inter for body text and Geist for headings. Fonts were detected on https://www.tryaether.co/ as part of their live design system.
Does Aether use a light or dark theme?
Aether's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Aether's logo?
Aether's logo is available directly on their site (https://www.tryaether.co/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.tryaether.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aether.