ABILITY Brand Identity

A complete profile of ABILITY's visual system — colors, typography, components, and personality — extracted from https://ability360.org. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/ability
• Machine-readable JSON: https://characterquilt.com/branding/ability.json

Quick Facts

Color Palette

• primary: #00ACF8
• secondary: #09599A
• accent: #40D9F1
• background: #FFFFFF
• textPrimary: #000000
• link: #40D9F1

Typography

• primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo: https://ability360.org/wp-content/uploads/2021/01/Ability360-Logo-150px.png
• Favicon: https://ability360.org/wp-content/uploads/2020/11/cropped-Ability360-Favicon.ico-32x32.png
• Social card (og:image): https://ability360.org/wp-content/uploads/2016/01/Ability360-Symbol-Web.png

UI Components

• input: background=#FFFFFF, textColor=#191919, borderColor=null, borderRadius=3px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: people with disabilities and their advocates

ABILITY Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Home Care Blog - Ability360 | Phoenix, AZ
  • Image: https://ability360.org/wp-content/uploads/2025/11/National-Family-Caregivers-Month_Graphic.jpg
  • Source: https://ability360.org/home-care-blog/
• Outrigger Canoe - Ability360 | Phoenix, AZ
  • Image: https://ability360.org/wp-content/uploads/2024/10/taz-occ-logo_15_15.png
  • Source: https://ability360.org/cal-events/outrigger_canoe/
• Home Care Blog - Ability360 | Phoenix, AZ
  • Image: https://ability360.org/wp-content/uploads/2026/01/2025-12-12-Mike-Madrid-Award.jpg
  • Source: https://ability360.org/home-care-blog/
• Home Care Blog - Ability360 | Phoenix, AZ
  • Image: https://ability360.org/wp-content/uploads/2025/10/IMG_0357-gigapixel-standard-v2-1x-scaled-e1761159657827.jpg
  • Source: https://ability360.org/home-care-blog/
• Individuals with Disabilities Conquer the Grand Canyon
  • Image: https://ability360.org/wp-content/uploads/2025/08/IMG_8502-1.jpg
  • Source: https://ability360.org/news/sports-news/grand-canyon-trip/
• Home Care Blog - Ability360 | Phoenix, AZ
  • Image: https://ability360.org/wp-content/uploads/2025/09/W-2-stock.jpg
  • Source: https://ability360.org/home-care-blog/

Working with these fonts

Not found on Google Fonts? Here are instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click to download the file locally.
5. View the page's CSS and copy the matching @font-face declarations.

Only do this if you have permission to use the brand assets, as most proprietary fonts are licensed and may not be redistributable.