ABILITY Brand: Colors, Fonts, Logo & Visual Identity
ABILITY Brand Identity
A complete profile of ABILITY's visual system — colors, typography, components, and personality — extracted from https://ability360.org. Built for designers, agents, and AI tools.
Colors
| Type | Color | RGB |
|---|---|---|
| Primary | #00ACF8 | rgb(0, 172, 248) |
| Secondary | #09599A | rgb(9, 89, 154) |
| Accent | #40D9F1 | rgb(64, 217, 241) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text | #000000 | rgb(0, 0, 0) |
| Link | #40D9F1 | rgb(64, 217, 241) |
Typography
- Body Font: Source Sans 3
Source Sans 3 → - Heading Font: Montserrat
Montserrat →
Montserrat, Helvetica, Arial, Lucida, sans-serif
Visual Assets
Logo
Favicon
Social Card
UI Components
Input
- Background: #FFFFFF
- Text Color: #191919
- Border Color: null
- Border Radius: 3px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: people with disabilities and their advocates
ABILITY Brand in the Wild
Frequently Asked Questions
- What is ABILITY's primary brand color?
ABILITY's primary brand color is #00ACF8. - What accent color does ABILITY use?
ABILITY uses #40D9F1 as an accent color. - What font does ABILITY use?
ABILITY uses Source Sans 3 for body text and Montserrat for headings. - Does ABILITY use a light or dark theme?
ABILITY's primary site uses a light color scheme. - Where can I find ABILITY's logo?
ABILITY's logo is available on their site here. - How was this brand profile generated?
This profile was extracted using the Firecrawl branding extraction API.
Methodology
Brand data was extracted using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{ "family": "Source Sans 3", "role": "body" },
{ "family": "Montserrat", "role": "heading" },
{ "family": "PT Sans", "role": "unknown" }
],
"colors": {
"primary": "#00ACF8",
"secondary": "#09599A",
"accent": "#40D9F1",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#40D9F1"
},
"typography": {
"fontFamilies": {
"primary": "Source Sans 3",
"heading": "Montserrat"
},
"fontStacks": {
"heading": [
"Montserrat",
"Helvetica",
"Arial",
"Lucida",
"sans-serif"
],
"body": [
"Source Sans 3"
],
"paragraph": [
"Source Sans 3"
]
},
"fontSizes": {
"h1": "40px",
"h2": "28px",
"body": "24px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "#FFFFFF",
"textColor": "#191919",
"borderColor": null,
"borderRadius": "3px",
"shadow": "none"
}
},
"images": {
"logo": "https://ability360.org/wp-content/uploads/2021/01/Ability360-Logo-150px.png",
"favicon": "https://ability360.org/wp-content/uploads/2020/11/cropped-Ability360-Favicon.ico-32x32.png",
"ogImage": "https://ability360.org/wp-content/uploads/2016/01/Ability360-Symbol-Web.png"
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "people with disabilities and their advocates"
}
}