abacus.json

Abacus Brand Identity

A complete profile of Abacus's visual system — colors, typography, components, and personality — extracted from http://abacus.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F44336
Accent #0D74CE
Body Font NotoSans
Heading Font NotoSans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Abacus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow this flow:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font".
  3. Hard-reload the page and click around — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file.
  5. View the page's CSS to copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "NotoSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F44336",
    "secondary": "#0097DC",
    "accent": "#0D74CE",
    "background": "#FFFFFF",
    "textPrimary": "#0D74CE",
    "link": "#0D74CE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NotoSans",
      "heading": "NotoSans"
    },
    "fontStacks": {
      "heading": [
        "Times New Roman"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1C2024",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0D74CE",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.emburse.com/embark/favicon/spend/apple-touch-icon.png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "Neither logo candidate is clearly positioned in the header or linked to the homepage, making it difficult to determine the main brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Continue",
      "reasoning": "The button with text 'Continue' uses the vibrant brand color #0D74CE, indicating it is the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "Neither logo candidate is clearly positioned in the header or linked to the homepage, making it difficult to determine the main brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}