Abacus Brand: Colors, Fonts, Logo & Visual Identity
Abacus Brand Identity
A complete profile of Abacus's visual system — colors, typography, components, and personality — extracted from http://abacus.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://abacus.com.
- primary:
- Hex: #F44336
- RGB: rgb(244, 67, 54)
- secondary:
- Hex: #0097DC
- RGB: rgb(0, 151, 220)
- accent:
- Hex: #0D74CE
- RGB: rgb(13, 116, 206)
- background:
- Hex: #FFFFFF
- RGB: rgb(255, 255, 255)
- textPrimary:
- Hex: #0D74CE
- RGB: rgb(13, 116, 206)
- link:
- Hex: #0D74CE
- RGB: rgb(13, 116, 206)
Typography
Each font links to its Google Fonts page where available.
- primary: NotoSans
- heading: NotoSans
UI Components
Input
- background: transparent
- textColor: #1C2024
- borderColor: null
- borderRadius: 0px
- shadow: none
Button Primary
- background: #0D74CE
- textColor: #FFFFFF
- borderRadius: 4px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: business professionals
Frequently Asked Questions
- What is Abacus's primary brand color?
Abacus's primary brand color is #F44336. It anchors the visual identity across their website, product UI, and marketing materials. - What accent color does Abacus use?
Abacus uses #0D74CE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. - What font does Abacus use?
Abacus uses NotoSans as the primary typeface across body and headings. - Does Abacus use a light or dark theme?
Abacus's primary site uses a light color scheme, with a background of #FFFFFF. - How was this brand profile generated?
This profile was extracted from http://abacus.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Abacus.
Machine-Readable Profile
This profile can be accessed via the following API endpoints. No login or auth required.
Visual Assets
Favicon
