100x Brand Identity

A complete profile of 100x's visual system — colors, typography, components, and personality — extracted from https://100x.bot?utm_source=inbound&utm_medium=bookface&utm_campaign=yc&utm_id=122. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/100x
• Machine-readable JSON: https://characterquilt.com/branding/100x.json
• Per-page llms.txt: https://characterquilt.com/branding/100x/llms.txt

Quick Facts

Color Palette

• primary: #020617
• secondary: #3870FF
• accent: #3870FF
• background: #FFFFFF
• textPrimary: #0F172A
• link: #0F172A

Typography

• primary: system-ui — https://fonts.google.com/specimen/system-ui
• heading: system-ui — https://fonts.google.com/specimen/system-ui

Visual Assets

• Logo: https://100x.bot/figma/logo-100x.svg
• Favicon: https://100x.bot/favicon.ico
• Social card (og:image): /new-og-image.jpg

UI Components

• buttonPrimary: background=#3870FF, textColor=#FAFAF9, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
• buttonSecondary: background=#FFFFFF, textColor=#0F172A, borderColor=#D6D3D1, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

100x Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 10 Social Media Scheduling Tools for Effortless Content Planning
  • Image: https://dashboard.100x.bot/asset/article/01989947-aa58-7961-a778-0c6b9a920d89/article_image?file=art-70-image6.webp
  • Source: https://100x.bot/a/10-social-media-scheduling-tools-for-effortless-content-planning
• Top 10 Onboarding tools 2025
  • Image: https://dashboard.100x.bot/asset/article/0196d3c1-bd62-7392-9b6c-644f20b440a8/article_image?file=art-43-image4.webp
  • Source: https://100x.bot/a/top-10-onboarding-tools-2025
• 10 Social Media Scheduling Tools for Effortless Content Planning
  • Image: https://100x.bot/asset/article/01989947-aa58-7961-a778-0c6b9a920d89/article_image
  • Source: https://100x.bot/a/10-social-media-scheduling-tools-for-effortless-content-planning
• Top 10 Onboarding tools 2025
  • Image: https://dashboard.100x.bot/asset/article/0196d3c1-bd62-7392-9b6c-644f20b440a8/article_image?file=art-43-image3.webp
  • Source: https://100x.bot/a/top-10-onboarding-tools-2025
• 10 Social Media Scheduling Tools for Effortless Content Planning
  • Image: https://dashboard.100x.bot/asset/article/0198e0cd-ff99-762f-bcc7-611d6ffb45c2/article_image
  • Source: https://100x.bot/a/10-social-media-scheduling-tools-for-effortless-content-planning
• How to Use Retargeting Ads Without Annoying Customers?
  • Image: https://100x.bot/asset/article/019884aa-34f3-707a-9d84-83e4c49ed114/article_image
  • Source: https://www.100x.bot/a/retargeting-ads-without-annoying-customers

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.