100x Brand: Colors, Fonts, Logo & Visual Identity
100x Brand Identity
A complete profile of 100x's visual system — colors, typography, components, and personality — extracted from 100x. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from 100x.
| Color Type | Hex Code | RGB Value |
|---|---|---|
| Primary | #020617 | rgb(2, 6, 23) |
| Secondary | #3870FF | rgb(56, 112, 255) |
| Accent | #3870FF | rgb(56, 112, 255) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text Primary | #0F172A | rgb(15, 23, 42) |
| Link | #0F172A | rgb(15, 23, 42) |
Typography
Each font links to its Google Fonts page where available.
| Font Type | Font Family |
|---|---|
| Primary | system-ui |
| Heading | system-ui |
Font Stack Details:
- Body: system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, sans-serif
- Heading: system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, sans-serif
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using 100x's actual button styles.
Button Primary
- Background: #3870FF
- Text Color: #FAFAF9
- Border Radius: 4px
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
Button Secondary
- Background: #FFFFFF
- Text Color: #0F172A
- Border Color: #D6D3D1
- Border Radius: 4px
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px
Brand Personality
Tone: modern
Energy: high
Audience: tech-savvy professionals
Frequently Asked Questions
1. What is 100x's primary brand color?
100x's primary brand color is #020617. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does 100x use?
100x uses #3870FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does 100x use?
100x uses system-ui as the primary typeface across body and headings.
4. Does 100x use a light or dark theme?
100x's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find 100x's logo?
100x's logo is available directly on their site. The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
This profile was extracted using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by 100x.