# Zynq Brand Identity

A complete profile of **Zynq**'s visual system — colors, typography, components, and personality — extracted from https://zynq.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/zynq
- Machine-readable JSON: https://characterquilt.com/branding/zynq.json
- Per-page llms.txt: https://characterquilt.com/branding/zynq/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #184C57 |
| Accent | #00F4C0 |
| Body Font | Proxima Nova |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #184C57
- secondary: #00F4C0
- accent: #00F4C0
- background: #F8FEFB
- textPrimary: #1C444D
- link: #1C444D

## Typography

- primary: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets

- Logo: https://zynq.io/static/website/images/logo.svg
- Favicon: https://zynq.io/static/website/images/favicon.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=#A0B4B5, borderRadius=4px, shadow=none
- buttonPrimary: background=#00F4C0, textColor=#FFFFFF, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#00F4C0, borderColor=#00F4C0, borderRadius=6px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Zynq Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Zynq - Live Floorplans**
  - Image: https://zynq.io/static/website/images/fp-graphic.png
  - Source: https://zynq.io/features/live-plans
- **Zynq - Visitor Management**
  - Image: https://zynq.io/static/website/images/visitor-graphic.png
  - Source: https://zynq.io/features/visitors
- **Zynq - Main Features**
  - Image: https://zynq.io/static/website/images/feature-graphic.png
  - Source: https://zynq.io/features/
- **Zynq - Meeting Rooms**
  - Image: https://zynq.io/static/website/images/rooms-graphic.png
  - Source: https://zynq.io/features/rooms
- **Zynq - Meeting Rooms**
  - Image: https://zynq.io/static/website/images/tablet-graphic.png
  - Source: https://zynq.io/features/rooms
- **Zynq - Enterprise Analytics**
  - Image: https://zynq.io/static/website/images/optimize-graphic.png
  - Source: https://zynq.io/features/analytics

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#184C57",
    "secondary": "#00F4C0",
    "accent": "#00F4C0",
    "background": "#F8FEFB",
    "textPrimary": "#1C444D",
    "link": "#1C444D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "proxima-nova",
        "sans-serif"
      ],
      "body": [
        "proxima-nova",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "65px",
      "h2": "57px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#A0B4B5",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00F4C0",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#00F4C0",
      "borderColor": "#00F4C0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://zynq.io/static/website/images/logo.svg",
    "favicon": "https://zynq.io/static/website/images/favicon.png",
    "ogImage": null,
    "logoHref": "#"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, located in the header, and matches the brand name 'Zynq'. It is the most prominent logo with a medium size and links to the homepage.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "View Demo",
      "reasoning": "Button #0 has a vibrant green background (#00F4C0), which is a strong indicator of a primary CTA. The text 'View Demo' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 5,
      "text": "Login",
      "reasoning": "Button #5 has a transparent background with a green border, making it distinct from the primary button's vibrant green background. The text 'Login' suggests a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, and matches the brand name 'Zynq'. It is the most prominent logo with a medium size and links to the homepage.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```