Zuora Brand Identity

A complete profile of Zuora's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #00D2B9
• secondary: #3B434A
• accent: #00D2B9
• background: #FFFFFF
• textPrimary: #000000
• link: #103426

Typography

• primary: Arial — https://fonts.google.com/specimen/Arial
• heading: Arial — https://fonts.google.com/specimen/Arial

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FBFBFB, textColor=#FFFFFF, borderColor=null, borderRadius=32px, shadow=none
• buttonPrimary: background=#00D2B9, textColor=#000000, borderColor=#00D2B9, borderRadius=33554400px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=33554400px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and enterprises

Zuora Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Zuora Revenue Essentials - Open Access
  • Image:
  • Source: https://university.zuora.com/page/zuora-revenue-essentials-open-access
• Making a Global Impact on Giving Tuesday - Zuora
  • Image:
  • Source: https://www.zuora.com/2023/12/21/making-a-global-impact-on-giving-tuesday/
• Revenue Automation: A Complete Guide - Zuora
  • Image:
  • Source: https://www.zuora.com/glossary/revenue-automation/
• How B2C Companies Benefit from Self-Service Account Management - Zuora
  • Image:
  • Source: https://www.zuora.com/2024/09/18/how-b2c-companies-benefit-from-self-service-account-management/
• The 2025 Subscription Economy Index
  • Image:
  • Source: https://info.zuora.com/2025-subscription-economy-index-webinar-landing-page.html
• Losing news readers? Technology can help - Zuora
  • Image:
  • Source: https://www.zuora.com/guides/losing-news-readers-technology-can-help/

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.