# Zuni Brand Identity

A complete profile of **Zuni**'s visual system — colors, typography, components, and personality — extracted from [https://zuni.app](https://zuni.app/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://zuni.app.

- **primary**: #7138C2
  - rgb(113, 56, 194)
- **secondary**: #47207E
  - rgb(71, 32, 126)
- **accent**: #5C2CA0
  - rgb(92, 44, 160)
- **background**: #F9FAFB
  - rgb(249, 250, 251)
- **textPrimary**: #1A1A1A
  - rgb(26, 26, 26)
- **link**: #5C2CA0
  - rgb(92, 44, 160)

## Typography

Each font links to its Google Fonts page where available.
- **primary**: Inter  
  [Google Fonts →](https://fonts.google.com/specimen/Inter)
- **heading**: Inter  
  [Google Fonts →](https://fonts.google.com/specimen/Inter)  
  Inter, system-ui, sans-serif

## Visual Assets

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## UI Components

Live previews rendered using Zuni's actual button styles.

- **Button Primary**  
  background #F7F4FB  
  textColor #47207E  
  borderRadius 33554400px  
  shadow none
- **Button Secondary**  
  background #000000  
  textColor #FFFFFF  
  borderRadius 0px  
  shadow none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** tech-savvy professionals

## Zuni Brand in the Wild

Image: [zuni.app](https://zuni.app/twitter-image.png?dec334da807b6a27)  
Source: [zuni.app](https://zuni.app/)

Image: [i.ebayimg.com](https://i.ebayimg.com/images/g/NnsAAOSwTr5nECi0/s-l400.png)  
Source: [ebay.com](https://www.ebay.com/itm/205047174181)

Image: [johnhowellforbooks.com](https://www.johnhowellforbooks.com/assets/images/product/CC1024-001_1.jpeg)  
Source: [johnhowellforbooks.com](https://www.johnhowellforbooks.com/product/5982/Report-from-Zuni-1986)

Image: [mir-s3-cdn-cf.behance.net](https://mir-s3-cdn-cf.behance.net/projects/404/96ef27100308361.Y3JvcCwxMzA5LDEwMjQsNTUsMA.png)  
Source: [behance.net](https://www.behance.net/search/projects/%20zuni)

## Frequently Asked Questions

- **What is Zuni's primary brand color?**  
  Zuni's primary brand color is #7138C2. It anchors the visual identity across their website, product UI, and marketing materials.
- **What accent color does Zuni use?**  
  Zuni uses #5C2CA0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- **What font does Zuni use?**  
  Zuni uses Inter as the primary typeface across body and headings.
- **Does Zuni use a light or dark theme?**  
  Zuni's primary site uses a light color scheme, with a background of #F9FAFB.
- **Where can I find Zuni's logo?**  
  Zuni's logo is available directly on their site (https://zuni.app). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?**  
  This profile was extracted from https://zuni.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zuni.

## Methodology

Brand data on this page was extracted from [https://zuni.app](https://zuni.app/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API,
which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; 
we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Zuni.