# Zuma Brand Identity A complete profile of **Zuma**'s visual system — colors, typography, components, and personality — extracted from [https://www.getzuma.com/](https://www.getzuma.com/). Built for designers, agents, and AI tools. ## Color Palette Brand palette extracted from https://www.getzuma.com/. - **Primary:** #153758 - rgb(21, 55, 88) - **Secondary:** #D3F0FF - rgb(211, 240, 255) - **Accent:** #2BB5FF - rgb(43, 181, 255) - **Background:** #FFFFFF - rgb(255, 255, 255) - **Text Primary:** #000000 - rgb(0, 0, 0) - **Link:** #2BB5FF - rgb(43, 181, 255) ## Typography Each font links to its Google Fonts page where available. - **Primary Font:** Arial - [Arial Google Fonts →](https://fonts.google.com/specimen/Arial) - **Heading Font:** Arial - [Arial Google Fonts →](https://fonts.google.com/specimen/Arial) - Garnett, Arial, sans-serif ## Visual Assets Logo Favicon Social Card ## UI Components Live previews rendered using Zuma's actual button styles. - **Input** - background: #FFFFFF - textColor: #153758 - borderRadius: 8px - **Button Primary** - background: #000000 - textColor: #FFFFFF - borderRadius: 6.4px - **Button Secondary** - background: #D3F0FF - textColor: #000000 - borderRadius: 6px ## Brand Personality - **Tone:** modern - **Energy:** medium - **Audience:** real estate professionals ## Zuma Brand in the Wild Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/684b41f571798f3902e31265/684e2f8fdcf416b2c24ed729_Performance.jpeg) Source: [getzuma.com](https://www.getzuma.com/voice-ai) Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6855cc051911babba2090770/69432e69d99e9fea9e96f392_Prospect%20Response%20Time%20Open%20Graph.png) Source: [getzuma.com](https://www.getzuma.com/resources/reports) Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6855cc051911babba2090770/6900e980aa98d5abbfae8515_Kelsey%20Demo%20CTA_Blog%20Posts.jpg) Source: [getzuma.com](https://www.getzuma.com/post/what-is-an-ai-leasing-agent) Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6855cc051911babba2090770/69ab48ee96b08048d0d46198_AI%20In%20Multifamily%20is%20Everywhere...%20But%20is%20it%20Built%20For%20You.jpg) Source: [getzuma.com](https://www.getzuma.com/insights-hub) Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6855cc051911babba2090770/68eeaaff2849023cc9517515_4%20Game-Changing%20Examples%20of%20%20AI%20in%20Property%20Management%20.jpg) Source: [getzuma.com](https://www.getzuma.com/post/ai-in-property-management) Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6855cc051911babba2090770/69a9bed2aee9d981d9d7a1bb_Why%20Collections%20Is%20the%20Most%20Overlooked%20Driversof%20NOI.jpg) Source: [getzuma.com](https://www.getzuma.com/insights-hub) ## Frequently Asked Questions - **What is Zuma's primary brand color?** Zuma's primary brand color is #153758. It anchors the visual identity across their website, product UI, and marketing materials. - **What accent color does Zuma use?** Zuma uses #2BB5FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. - **What font does Zuma use?** Zuma uses Arial as the primary typeface across body and headings. - **Does Zuma use a light or dark theme?** Zuma's primary site uses a light color scheme, with a background of #FFFFFF. - **Where can I find Zuma's logo?** Zuma's logo is available directly on their site (https://www.getzuma.com/). The current logo URL is included in the machine-readable JSON profile linked above. - **How was this brand profile generated?** This profile was extracted from https://www.getzuma.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zuma. ## Methodology Brand data on this page was extracted from [https://www.getzuma.com/](https://www.getzuma.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Zuma. ## Machine-Readable Profile Direct endpoints for agents, designers, and tooling. No login or auth required. ```json { "colorScheme": "light", "fonts": [ { "family": "Garnett", "role": "unknown" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#153758", "secondary": "#D3F0FF", "accent": "#2BB5FF", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#2BB5FF" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "Arial" }, "fontStacks": { "heading": [ "Garnett", "Arial", "sans-serif" ], "body": [ "Garnett", "Arial", "sans-serif" ], "paragraph": [ "Garnett", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "46px", "h2": "48px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#153758", "borderColor": null, "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#000000", "borderRadius": "6.4px", "borderRadiusCorners": { "topLeft": "6.4px", "topRight": "6.4px", "bottomRight": "6.4px", "bottomLeft": "6.4px" }, "shadow": "none" }, "buttonSecondary": { "background": "#D3F0FF", "textColor": "#000000", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px" } }, "images": { "logo": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/684b44985d3c605914c15ea0_zuma.avif", "favicon": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/68f7d88c80d4ebd33e52a38f_Favicon.png", "ogImage": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/68cb8f4d9a5c5980c39f6d24_OpenGraph%20-%20New%20Kelsey.png", "logoHref": "/", "logoAlt": "Zuma company logo with stylized geometric design to the left of the text." }, "__llm_logo_reasoning": { "selectedIndex": 3, "reasoning": "Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started", "reasoning": "Button #0 'Get started' has a strong call-to-action text and a dark background color, making it stand out as the primary CTA." }, "secondary": { "index": 1, "text": "Ask Kelsey anything", "reasoning": "Button #1 'Ask Kelsey anything' has a distinct blue background color, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "real estate professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 3, "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```