Zuma Brand: Colors, Fonts, Logo & Visual Identity

Zuma Brand Identity

A complete profile of Zuma's visual system — colors, typography, components, and personality — extracted from https://www.getzuma.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getzuma.com/.

Primary: #153758
- rgb(21, 55, 88)
Secondary: #D3F0FF
- rgb(211, 240, 255)
Accent: #2BB5FF
- rgb(43, 181, 255)
Background: #FFFFFF
- rgb(255, 255, 255)
Text Primary: #000000
- rgb(0, 0, 0)
Link: #2BB5FF
- rgb(43, 181, 255)

Typography

Each font links to its Google Fonts page where available.

Primary Font: Arial
- Arial Google Fonts →
Heading Font: Arial
- Arial Google Fonts →
- Garnett, Arial, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Zuma's actual button styles.

Input
- background: #FFFFFF
- textColor: #153758
- borderRadius: 8px
Button Primary
- background: #000000
- textColor: #FFFFFF
- borderRadius: 6.4px
Button Secondary
- background: #D3F0FF
- textColor: #000000
- borderRadius: 6px

Brand Personality

Tone: modern
Energy: medium
Audience: real estate professionals

Zuma Brand in the Wild

Image: cdn.prod.website-files.com
Source: getzuma.com

Frequently Asked Questions

What is Zuma's primary brand color?
Zuma's primary brand color is #153758. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Zuma use?
Zuma uses #2BB5FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Zuma use?
Zuma uses Arial as the primary typeface across body and headings.
Does Zuma use a light or dark theme?
Zuma's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Zuma's logo?
Zuma's logo is available directly on their site (https://www.getzuma.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.getzuma.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zuma.

Methodology

Brand data on this page was extracted from https://www.getzuma.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zuma.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Garnett",
      "role": "unknown"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#153758",
    "secondary": "#D3F0FF",
    "accent": "#2BB5FF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#2BB5FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Arial",
      "heading": "Arial"
    },
    "fontStacks": {
      "heading": [
        "Garnett",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Garnett",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Garnett",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "46px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#153758",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": "#000000",
      "borderRadius": "6.4px",
      "borderRadiusCorners": {
        "topLeft": "6.4px",
        "topRight": "6.4px",
        "bottomRight": "6.4px",
        "bottomLeft": "6.4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#D3F0FF",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/684b44985d3c605914c15ea0_zuma.avif",
    "favicon": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/68f7d88c80d4ebd33e52a38f_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/684b41f571798f3902e31265/68cb8f4d9a5c5980c39f6d24_OpenGraph%20-%20New%20Kelsey.png",
    "logoHref": "/",
    "logoAlt": "Zuma company logo with stylized geometric design to the left of the text."
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 'Get started' has a strong call-to-action text and a dark background color, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Ask Kelsey anything",
      "reasoning": "Button #1 'Ask Kelsey anything' has a distinct blue background color, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "real estate professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it is visible, medium-sized, and matches the brand name 'Zuma' with a href to home, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}