llms.txt

Zscaler Brand Identity

A complete profile of Zscaler's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#001744
Accent	#6BFFB3
Body Font	GTHaptikFont
Heading Font	GTHaptikFont

Color Palette

primary: #001744
secondary: #E5F1FA
accent: #6BFFB3
background: #FFFFFF
textPrimary: #001744
link: #001744

Typography

primary: GTHaptikFont — https://fonts.google.com/specimen/GTHaptikFont
heading: GTHaptikFont — https://fonts.google.com/specimen/GTHaptikFont

Visual Assets

UI Components

input: background=#0F254F, textColor=#99A2B4, borderColor=#334569, borderRadius=0px, shadow=none
buttonPrimary: background=#6BFFB3, textColor=#001744, borderColor=#6BFFB3, borderRadius=0px, shadow=none
buttonSecondary: background=#001744, textColor=#6BFFB3, borderColor=#6BFFB3, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Zscaler Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Zscaler Partner Academy
Image: https://cc.sj-cdn.net/instructor/2ot89qyy7b2f8-zscaler/catalog_page/1kthcvjt2a7aw/tile-image.1693398786.png
Source: https://partneracademy.zscaler.com/
Securing DNS over HTTPS (DoH) | Zscaler
Image: https://www.zscaler.com/_next/image?url=https%3A%2F%2Fcms.zscaler.com%2Fsites%2Fdefault%2Ffiles%2Fimages%2Fblogs%2F----category-images%2Fvulnerability%2Fzscaler-blog-vulnerability-3_1.jpg&w=1920&q=75
Source: https://www.zscaler.com/mx/blogs/product-insights/securing-dns-over-https-doh
Phishing Sites Hosted On Google Blogpsot | Zscaler
Image: https://www.zscaler.com/sites/default/files/images/blogs/_RL2Qh68o2VM/TI_28sJMJxI/AAAAAAAAhxM/iqFwqX1rQF8/s400/twitter-bieiber-phishing.PNG
Source: https://www.zscaler.com/blogs/security-research/phishing-sites-hosted-google-blogpsot
The Emergence of Antivirus and Olympics Scams | blog
Image: https://lh6.googleusercontent.com/wLsMVFu2atX33ILnFw14OK30I8gHA8iNjdAlxKNn7KYe_uO5zmZMEodxg5LAnzwGoLB_Pp6rWmnnxH0BcTfzQ-9yiAkF_vhIU6ZI9Ugcvyo4LTtqpLBrVSUqgLeYJe1MnDAUSQcB
Source: https://www.zscaler.com/blogs/security-research/emergence-coronavirus-and-olympics-scams
Are Pinterest "Pin It" Going The Way Of Facebook "Like"? | Zscaler
Image: http://2.bp.blogspot.com/-FT-OpBR6Y1c/T1FBmB0AzpI/AAAAAAAAsPM/mXaAw42yLyQ/s1600/pinterest.png
Source: https://www.zscaler.com/mx/blogs/security-research/are-pinterest-pin-it-going-way-facebook
Troubleshooting for Deception (EDU-239)
Image: https://cc.sj-cdn.net/instructor/2ot89qyy7b2f8-zscaler/course_series/wx57qk60n2ec/promo-image.1725365667.png
Source: https://customer.zscaler.com/path/troubleshooting-for-deception-edu-239

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
For each captured font URL: right-click → Save As to download the file locally.
View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{  
 "colorScheme": "light",  
 "fonts": [  
 {  
 "family": "GTHaptikFont",  
 "role": "body"  
 },  
 {  
 "family": "DM Mono",  
 "role": "monospace"  
 }  
],  
 "colors": {  
 "primary": "#001744",  
 "secondary": "#E5F1FA",  
 "accent": "#6BFFB3",  
 "background": "#FFFFFF",  
 "textPrimary": "#001744",  
 "link": "#001744"  
},  
 "typography": {  
 "fontFamilies": {  
 "primary": "GTHaptikFont",  
 "heading": "GTHaptikFont"  
 },  
 "fontStacks": {  
 "heading": [  
 "GTHaptikFont",  
 "sans-serif"  
],  
 "body": [  
 "GTHaptikFont",  
 "sans-serif"  
],  
 "paragraph": [  
 "GTHaptikFont",  
 "sans-serif"  
]  
},  
 "fontSizes": {  
 "h1": "60px",  
 "h2": "48px",  
 "body": "14px"  
}  
},  
 "spacing": {  
 "baseUnit": 4,  
 "borderRadius": "3px"  
},  
 "components": {  
 "input": {  
 "background": "#0F254F",  
 "textColor": "#99A2B4",  
 "borderColor": "#334569",  
 "borderRadius": "0px",  
 "borderRadiusCorners": {  
 "topLeft": "0px",  
 "topRight": "0px",  
 "bottomRight": "0px",  
 "bottomLeft": "0px"  
},  
 "shadow": "none"  
},  
 "buttonPrimary": {  
 "background": "#6BFFB3",  
 "textColor": "#001744",  
 "borderColor": "#6BFFB3",  
 "borderRadius": "0px",  
 "borderRadiusCorners": {  
 "topLeft": "0px",  
 "topRight": "0px",  
 "bottomRight": "0px",  
 "bottomLeft": "0px"  
},  
 "shadow": "none"  
},  
 "buttonSecondary": {  
 "background": "#001744",  
 "textColor": "#6BFFB3",  
 "borderColor": "#6BFFB3",  
 "borderRadius": "0px",  
 "borderRadiusCorners": {  
 "topLeft": "0px",  
 "topRight": "0px",  
 "bottomRight": "0px",  
 "bottomLeft": "0px"  
},  
 "shadow": "none"  
}  
},  
 "images": {  
 "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22208%22%20height%3D%2243%22%20fill%3D%22none%22%20viewBox%3D%220%200%20208%2043%22%20aria-hidden%3D%22true%22%20class%3D%22w-%5B15rem%5D%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23236BF5%22%20d%3D%22m93.804%2017.92%201.09-4.76h-18.21l-.41%201.84a2.13%202.13%200%200%200%202.2%202.75h8.44l-14.95%2013.19-1%204.43h19.27l1.11-4.85h-12.19zm12.14%203.84c-.85-.22-5.64-.93-5.34-2.59.34-1.85%202.6-2%203.71-2%202.27.07%203%201.07%203.11%201.42a2%202%200%200%200%202.1%201.42h3.59c.39-2.22.5-7.35-7.84-7.35-2.68%200-6.24.67-8.61%203.39-1.26%201.46-3.44%205.08-1.21%207.8%201.17%201.38%204.21%202.45%207.47%203.09%202.11.41%203.22%201.25%203%202.25-.14.67-1%202.18-4.08%202.17-1.39%200-4.39-.21-3.83-3.34h-5.67c-.67%202.84-.91%207.77%207.74%207.77%203.34%200%2010.13-.42%2011.9-7.52%201.27-5.11-4.48-6.12-6-6.51zm20.11%207.85a5.06%205.06%200%200%201-3.71%201.33c-4.29%200-3.8-4.2-3.22-6.76s2-6.68%206-6.68c2.89%200%203.22%201.87%203.37%202.42h5.84c-.21-6.16-4.93-7.34-8.27-7.26-9.16.23-11.81%207.88-12.63%2011.44-2.39%2010.39%204.25%2011.69%207.43%2011.69a12.5%2012.5%200%200%200%2011.68-7.26h-4.17a3%203%200%200%200-2.42%201.08zm23.75%202.13a10.87%2010.87%200%200%201-6.61%203.71c-5.07.84-12%20.63-10.29-6.67a7.44%207.44%200%200%201%203.18-5c2.93-1.93%206.83-2.2%208.09-2.34.43-.05%203.62-.29%204.17-2.18s-2.39-2-3.21-2c-2.51%200-3.37%201-3.79%201.58h-5.59c2.26-5.95%208.49-6.18%2010.18-6.18%201.88%200%209.45%200%208%206.27-2.2%209.56-2.28%2010.51-4.13%2012.81m-2.46-7.56c-1.133.46-2.305.82-3.5%201.08-1.17.36-3.36.49-4.43%201.51-.92.86-2.53%204.43%201.3%204.51a6.11%206.11%200%200%200%206.19-5.17c.19-.88.44-1.93.44-1.93m14.4-17.53h-3l-6.55%2028.72h5.84l5.92-26a2.118%202.118%200%200%200-2.2-2.76zm15.15%2021.84h4.18a12.68%2012.68%200%200%201-11.73%207.3c-8.89%200-8.34-7.93-7.43-11.69%202.52-10.45%209.51-11.44%2012.63-11.44%204.15%200%2010.66%201.72%207.36%2013.11h-14.41c-.35%201.51-.65%205.22%203.33%205.17a4.87%204.87%200%200%200%203.07-.87c.54-.28%201-1.51%203-1.54zm-8.55-6.49h8.51c.73-4.08-1.8-4.51-3.23-4.51-1.22%200-4.13.45-5.28%204.51m21.05-6.43a14.62%2014.62%200%200%200-5.66%209c-.35%201.62-2.46%2010.77-2.46%2010.77h5.85s2.22-10.04%202.62-11.4a7.333%207.333%200%200%201%207.79-5.8l1.35-5a15.75%2015.75%200%200%200-9.48%202.42zm10.21-6.76.15-.7h3.15l-.15.7h-1.13l-.65%203.07h-.83l.64-3.07zm5.17-.7.29%202.73%201.46-2.73h1.15l-.8%203.77h-.77l.68-3-1.59%203h-.63l-.37-3-.56%203h-.79l.8-3.77zM69.484%2021.86c1.12%206.87-4.85%2010.74-10.89%2011.14-3.85%208-17.41%2013.29-29.16%207.53-5%20.77-7.79-.49-9.91-2.89%204.3-5.53%2017.31-15.49%2033.21-10.35%208.49%202.74%2010.69-3.7%208.55-6.12-8-9.09-26.09-.9-26.73-.22%207.1-10.86%2032.5-13.91%2034.93.91%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22%23236BF5%22%20d%3D%22M45.134%209.37s-5.79-2.07-13.91%201.45l-1-.42c7.86-5.2%2014.72-7.4%2020.59-6.54-3.55-4.09-20.62-7.1-30.39%202.7C8.344%204.18-.116%2014.42.344%2023.77s10.71%2015.23%2016.52%2013.6q.21-.03.42%200c1.29-6.18%206.55-20.56%2027.85-28%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://www.zscaler.com/favicons/apple-touch-icon.png",
 "ogImage": "https://www.zscaler.com/assets/images/zscaler-og-image.jpg",
 "logoHref": "/"
}