# ZOKO Brand Identity

A complete profile of **ZOKO**'s visual system — colors, typography, components, and personality — extracted from [https://www.zoko.io/](https://www.zoko.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.zoko.io/.

primary
- #068466
- rgb(6, 132, 102)

secondary
- #1863DC
- rgb(24, 99, 220)

accent
- #FF6937
- rgb(255, 105, 55)

background
- #FFFFFF
- rgb(255, 255, 255)

textPrimary
- #222525
- rgb(34, 37, 37)

link
- #FF6937
- rgb(255, 105, 55)

## Typography

Each font links to its Google Fonts page where available.

primary
- DM Sans

heading
- Zilla Slab

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using ZOKO's actual button styles.

**Button Primary**  
**buttonPrimary**  
- background: #FF6937  
- textColor: #FFFFFF  
- borderColor: #FC9F5B  
- borderRadius: 5px  
- shadow: rgba(0, 0, 0, 0) 0px 0px 100px 100px inset

**Button Secondary**  
**buttonSecondary**  
- background: #1863DC  
- textColor: #FFFFFF  
- borderColor: #1863DC  
- borderRadius: 2px  
- shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** high  
- **Audience:** businesses using WhatsApp for communication

## ZOKO Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/62c7d8a855813a2bbe39ae10/699d5c08e2c5bd8dd480ff73_Untitled%20design.png)  
Source: [zoko.io](https://www.zoko.io/post/top-7-whatsapp-crm-tools-for-small-businesses-in-2025)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/62c7d8a855813a2bbe39ae10/69d7659e6abc73cdea3cf035_79e3a2d3-6c49-4312-8f64-d5376c93bd66.jpg)  
Source: [zoko.io](https://www.zoko.io/blog)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/62c7d8a855813a2bbe39ae10/62c7d8a855813a34ad39b591_62ac140663639bc415003d1d_Img_No%2520Btn.png)  
Source: [zoko.io](https://www.zoko.io/learning-article/examples-of-templates)

## Frequently Asked Questions

- What is ZOKO's primary brand color?  
  ZOKO's primary brand color is #068466. It anchors the visual identity across their website, product UI, and marketing materials.

- What accent color does ZOKO use?  
  ZOKO uses #FF6937 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- What font does ZOKO use?  
  ZOKO uses DM Sans for body text and Zilla Slab for headings. Fonts were detected on https://www.zoko.io/ as part of their live design system.

- Does ZOKO use a light or dark theme?  
  ZOKO's primary site uses a light color scheme, with a background of #FFFFFF.

- Where can I find ZOKO's logo?  
  ZOKO's logo is available directly on their site (https://www.zoko.io/). The current logo URL is included in the machine-readable JSON profile linked above.

- How was this brand profile generated?  
  This profile was extracted from https://www.zoko.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ZOKO.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Zilla Slab",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#068466",
    "secondary": "#1863DC",
    "accent": "#FF6937",
    "background": "#FFFFFF",
    "textPrimary": "#222525",
    "link": "#FF6937"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Zilla Slab"
    },
    "fontStacks": {
      "heading": [
        "Zilla Slab",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF6937",
      "textColor": "#FFFFFF",
      "borderColor": "#FC9F5B",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 100px 100px inset"
    },
    "buttonSecondary": {
      "background": "#1863DC",
      "textColor": "#FFFFFF",
      "borderColor": "#1863DC",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/62c7d8a855813a593f39ae0c/62c7d8a855813ad09c39b08b_Horisontal_Digital_black_small_new.webp",
    "favicon": "https://cdn.prod.website-files.com/62c7d8a855813a593f39ae0c/63a19ef454dbb224002bf374_Safeimagekit-resized-imgpng.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "zoko-logo.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "businesses using WhatsApp for communication"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```