Zoho Brand Identity

A complete profile of Zoho's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #03A9F5
• secondary: #EE0014
• accent: #EE0014
• background: #A3A3A3
• textPrimary: #010101
• link: #056CB8

Typography

• primary: Zoho Puvi Regular — https://fonts.google.com/specimen/Zoho+Puvi+Regular
• heading: Zoho Puvi Medium — https://fonts.google.com/specimen/Zoho+Puvi+Medium

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#E8EEF6, borderRadius=0px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#EE0014, borderColor=#EE0014, borderRadius=2px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Zoho Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• General Archives - Zoho Blog
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  • Source: Link
• Choosing the Right Design and Functionality for Your Blog | Zoho Academy
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• Zoho Writer | FAQs on new features of merge templates
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• Customization of Blog List Layout
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• Introducing Zoho Projects 7: Conquering the chaos in your project management process - Zoho Blog
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  • Source: Link
• Master Ecommerce Blogging for Your Business
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Working with these fonts

Not found on Google Fonts? Follow this flow for permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and capture font URLs.
4. Download the font files.
5. View the CSS and copy the @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Zoho Puvi Regular",
      "role": "body"
    },
    {
      "family": "Zoho Puvi Medium",
      "role": "heading"
    },
    {
      "family": "Zoho Puvi Bold",
      "role": "heading"
    },
    {
      "family": "Zoho Puvi SemiBold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#03A9F5",
    "secondary": "#EE0014",
    "accent": "#EE0014",
    "background": "#A3A3A3",
    "textPrimary": "#010101",
    "link": "#056CB8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Zoho Puvi Regular",
      "heading": "Zoho Puvi Medium"
    },
    "fontStacks": {
      "heading": [
        "Zoho_Puvi_Regular"
      ],
      "body": [
        "Zoho_Puvi_Regular",
        "sans-serif"
      ],
      "paragraph": [
        "Zoho_Puvi_Medium"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E8EEF6",
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#EE0014",
      "borderColor": "#EE0014",
      "borderRadius": "2px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.zohowebstatic.com/sites/zweb/images/commonroot/zoho-logo-web.svg",
    "favicon": "https://www.zohowebstatic.com/sites/zweb/images/favicon.ico",
    "ogImage": "https://www.zohowebstatic.com/sites/zweb/images/ogimage/zoho-logo.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  }
}