zoho.json

Zoho Brand Identity

A complete profile of Zoho's visual system — colors, typography, components, and personality — extracted from https://zoho.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #03A9F5
Accent #EE0014
Body Font Zoho Puvi Regular
Heading Font Zoho Puvi Medium

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Zoho Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Zoho Puvi Regular",
      "role": "body"
    },
    {
      "family": "Zoho Puvi Medium",
      "role": "heading"
    },
    {
      "family": "Zoho Puvi Bold",
      "role": "heading"
    },
    {
      "family": "Zoho Puvi SemiBold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#03A9F5",
    "secondary": "#EE0014",
    "accent": "#EE0014",
    "background": "#A3A3A3",
    "textPrimary": "#010101",
    "link": "#056CB8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Zoho Puvi Regular",
      "heading": "Zoho Puvi Medium"
    },
    "fontStacks": {
      "heading": [
        "Zoho_Puvi_Regular"
      ],
      "body": [
        "Zoho_Puvi_Regular",
        "sans-serif"
      ],
      "paragraph": [
        "Zoho_Puvi_Medium"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E8EEF6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#EE0014",
      "borderColor": "#EE0014",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.zohowebstatic.com/sites/zweb/images/commonroot/zoho-logo-web.svg",
    "favicon": "https://www.zohowebstatic.com/sites/zweb/images/favicon.ico",
    "ogImage": "https://www.zohowebstatic.com/sites/zweb/images/ogimage/zoho-logo.png",
    "logoHref": "/",
    "logoAlt": "Zoho"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 16,
    "reasoning": "Selected #0 because it is located in the header, matches the brand name 'Zoho', and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign Up",
      "reasoning": "The 'Sign Up' button is the primary call-to-action due to its action-oriented text and the use of the brand's accent color for the text and border, making it stand out as the main action for new users."
    },
    "secondary": {
      "index": 2,
      "text": "Sign In",
      "reasoning": "The 'Sign In' button serves as a secondary action, complementing the primary 'Sign Up' button. It shares the same color scheme but is less prominent in action."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, matches the brand name 'Zoho', and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}