# Zitara Technologies, Inc. Brand Identity

A complete profile of **Zitara Technologies, Inc.**'s visual system — colors, typography, components, and personality — extracted from [https://zitara.com](https://zitara.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://zitara.com.

- **primary**: #99B6B9 (rgb(153, 182, 185))
- **secondary**: #FDC715 (rgb(253, 199, 21))
- **accent**: #FDC715 (rgb(253, 199, 21))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #004850 (rgb(0, 72, 80))
- **link**: #004850 (rgb(0, 72, 80))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Matter  
  [Google Fonts →](https://fonts.google.com/specimen/Matter)

- **heading**: Matter  
  [Google Fonts →](https://fonts.google.com/specimen/Matter)  
  Matter, sans-serif

## Visual Assets

## UI Components

- **Input**: 
  - **background**: transparent  
  - **textColor**: #FFFFFF  
  - **borderColor**: #FFFFFF  
  - **borderRadius**: 6px  
  - **shadow**: none

- **Button Primary**:  
  - **background**: #FDC715  
  - **textColor**: #000000  
  - **borderColor**: #FDC715  
  - **borderRadius**: 5px  
  - **shadow**: none

- **Button Secondary**:  
  - **background**: #654CFF  
  - **textColor**: #FFFFFF  
  - **borderRadius**: 1000px  
  - **shadow**: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: technology companies and battery management professionals

## Frequently Asked Questions

1. **What is Zitara Technologies, Inc.'s primary brand color?**  
   Zitara Technologies, Inc.'s primary brand color is #99B6B9.

2. **What accent color does Zitara Technologies, Inc. use?**  
   Zitara Technologies, Inc. uses #FDC715 as an accent color.

3. **What font does Zitara Technologies, Inc. use?**  
   Zitara Technologies, Inc. uses Matter as the primary typeface.

4. **Does Zitara Technologies, Inc. use a light or dark theme?**  
   Zitara Technologies, Inc.'s primary site uses a light color scheme.

5. **How was this brand profile generated?**  
   This profile was extracted from https://zitara.com using the Firecrawl branding extraction API.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {"family": "Matter", "role": "body"},
    {"family": "Figtree", "role": "unknown"}
  ],
  "colors": {
    "primary": "#99B6B9",
    "secondary": "#FDC715",
    "accent": "#FDC715",
    "background": "#FFFFFF",
    "textPrimary": "#004850",
    "link": "#004850"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Matter",
      "heading": "Matter"
    },
    "fontStacks": {
      "heading": ["Matter", "sans-serif"],
      "body": ["Matter", "sans-serif"],
      "paragraph": ["Matter", "sans-serif"]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "80px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "6px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FDC715",
      "textColor": "#000000",
      "borderColor": "#FDC715",
      "borderRadius": "5px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#654CFF",
      "textColor": "#FFFFFF",
      "borderRadius": "1000px",
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/638fa87f6484d77de39a3a89/6408d4aa8894045de5144aea_z%2Bmark_favicon_webflow.png",
    "ogImage": "https://cdn.prod.website-files.com/638fa87f6484d77de39a3a89/640cac21760bf34bf6770e43_zitara-logo-opengraph.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "technology companies and battery management professionals"
  }
}
```