# ZipX Brand Identity

A complete profile of **ZipX**'s visual system — colors, typography, components, and personality — extracted from [https://zipx.com/](https://zipx.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://zipx.com/.

### Colors

- **Primary:** #69727D  
- **Secondary:** #BDD4E7  
- **Accent:** #6994BA  
- **Background:** #FFFFFF  
- **Text Primary:** #6994BA  
- **Link:** #6994BA

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Roboto  
- **Heading:** Roboto

## Visual Assets

*Logo*

*Favicon*

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** businesses looking for delivery solutions

## ZipX Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

*Source: [business.zipx.com](https://business.zipx.com/wp-content/uploads/2020/03/Login-Laptop_1@2x.png)*

*Source: [business.zipx.com](https://business.zipx.com/wp-content/uploads/2024/02/240401-RATE-US-PICKUP-200.jpg)*

*Source: [business.zipx.com](https://business.zipx.com/wp-content/uploads/2020/03/Shipping-Documents.png)*

*Source: [business.zipx.com](http://business.zipx.com/wp-content/uploads/2020/03/Japan-Tariff.png)*

*Source: [business.zipx.com](https://business.zipx.com/wp-content/uploads/2020/03/HK-small.png)*

*Source: [business.zipx.com](https://business.zipx.com/wp-content/uploads/2020/03/JP-small.png)*

## Frequently Asked Questions

### What is ZipX's primary brand color?

ZipX's primary brand color is #69727D. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does ZipX use?

ZipX uses #6994BA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does ZipX use?

ZipX uses Roboto as the primary typeface across body and headings.

### Does ZipX use a light or dark theme?

ZipX's primary site uses a light color scheme, with a background of #FFFFFF.

### Where can I find ZipX's logo?

ZipX's logo is available directly on their site (https://zipx.com/). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?

This profile was extracted from https://zipx.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ZipX.

## Methodology

Brand data on this page was extracted from [https://zipx.com/](https://zipx.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by ZipX.