llms.txt

Zip Brand Identity

A complete profile of Zip's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #B5D61E
Accent #B5D61E
Body Font Riformall
Heading Font Riformall

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: procurement professionals

Zip Brand in the Wild

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Riformall",
 "role": "unknown"
 },
 {
 "family": "Suisseintl",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#B5D61E",
 "secondary": "#E2ECFF",
 "accent": "#B5D61E",
 "background": "#151515",
 "textPrimary": "#151515",
 "link": "#180A64"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Riformall",
 "heading": "Riformall"
 },
 "fontStacks": {
 "heading": [
 "Riformall",
 "sans-serif"
 ],
 "body": [
 "Riformall",
 "sans-serif"
 ],
 "paragraph": [
 "Riformall",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "38px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#000000",
 "borderColor": null,
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#B5D61E",
 "textColor": "#000000",
 "borderColor": "#B5D61E",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#FFFFFF",
 "borderColor": "#FFFFFF",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2254%22%20height%3D%2237%22%20viewBox%3D%220%200%2054%2037%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M37.7581%2018.2472C37.7581%2014.5107%2039.6067%2012.1115%2042.4386%2012.1115C45.2704%2012.1115%2047.119%2014.5107%2047.119%2018.2472C47.119%2021.9837%2045.2704%2024.4222%2042.4386%2024.4222C39.6067%2024.4222%2037.7581%2021.9444%2037.7581%2018.2472ZM30.5211%208.06039C26.6667%208.06039%2024.3461%2010.9316%2024.3461%2016.0447V28.4734H30.5605V8.06039H30.5211ZM22.6942%208.06039C16.4012%208.06039%2012.9007%209.8303%205.62439%2017.2639L0%2023.0063V28.4734H23.1269V22.3377H9.32154L23.1269%208.06039H22.6942ZM31.7798%2036.3396H37.9941V24.3829C38.9774%2027.3721%2041.6126%2029.0633%2044.8378%2029.0633C49.9115%2029.0633%2053.5693%2024.6582%2053.5693%2018.2472C53.5693%2011.8362%2049.9115%207.43108%2044.8378%207.43108C41.6126%207.43108%2038.9774%209.16166%2037.9941%2012.1115V8.06039H31.7798V36.3396ZM30.5605%200.941406H24.3461V7.0771H30.5605V0.941406ZM23.1269%200.941406H0.471977V7.0771H23.1269V0.941406Z%22%20fill%3D%22black%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
 "favicon": "https://cdn.prod.website-files.com/66ba279e03c8e2713df59ea5/66eebcd144f29b78be4fc398_Zip%20Favicon.png",
 "ogImage": "https://cdn.prod.website-files.com/66ba279e03c8e2713df59ea5/69c662f8c2df0a32131c1a1a_Social%20Thumbnail%20-%201200x630%20-%20Home%20(1).png",
 "logoHref": "/"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "procurement professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}