# Zidisha Brand Identity

A complete profile of **Zidisha**'s visual system — colors, typography, components, and personality — extracted from [https://www.zidisha.org](https://www.zidisha.org/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.zidisha.org.

- **Primary**: #F7505A
- **Secondary**: #4B5563
- **Accent**: #F7505A
- **Background**: #FFFFFF
- **Text Primary**: #111827
- **Link**: #111827

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)
- **Heading**: Poppins [Google Fonts →](https://fonts.google.com/specimen/Poppins)

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Zidisha's actual button styles.

### Button Primary
- **Background**: #F7505A
- **Text Color**: #F9FAFB
- **Border Radius**: 9999px
- **Shadow**: none

### Button Secondary
- **Background**: transparent
- **Text Color**: #FFFFFF
- **Border Color**: #D1D5DB
- **Border Radius**: 9999px
- **Shadow**: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: philanthropists and donors

## Zidisha Brand in the Wild

Image: [blog.zidisha.org](https://blog.zidisha.org/wp-content/uploads/2019/07/screen-shot-2019-07-25-at-10.34.22-am.png)

Image: [zidisha.files.wordpress.com](http://zidisha.files.wordpress.com/2013/08/a7ad0c7ccac88c6de32e759db3b1dcaa.jpg)

Image: [zidisha.files.wordpress.com](http://zidisha.files.wordpress.com/2014/05/dsc_0316_-_copy_1_for_kiva_zip-download1.jpg)

Image: [zidisha.files.wordpress.com](http://zidisha.files.wordpress.com/2014/03/nbsarr_orig.jpg)

Image: [blog.zidisha.org](https://blog.zidisha.org/wp-content/uploads/2019/04/screen-shot-2019-04-08-at-12.33.55-pm.png)

## Frequently Asked Questions

**What is Zidisha's primary brand color?**
Zidisha's primary brand color is #F7505A. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Zidisha use?**
Zidisha uses Poppins as the primary typeface across body and headings.

**Does Zidisha use a light or dark theme?**
Zidisha's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Zidisha's logo?**
Zidisha's logo is available directly on their site (https://www.zidisha.org). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**
This profile was extracted from https://www.zidisha.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zidisha.

## Methodology

Brand data on this page was extracted using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Zidisha.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F7505A",
    "secondary": "#4B5563",
    "accent": "#F7505A",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins"
      ],
      "body": [
        "Poppins"
      ],
      "paragraph": [
        "Poppins"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "72px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F7505A",
      "textColor": "#F9FAFB",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#D1D5DB",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.zidisha.org/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo-light.84277e88.png&w=640&q=75",
    "favicon": "https://www.zidisha.org/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "philanthropists and donors"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}
``