# ZeroDown Brand Identity

A complete profile of **ZeroDown**'s visual system — colors, typography, components, and personality — extracted from [https://zerodown.com/](https://zerodown.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://zerodown.com/.

- **primary**: #1863DC
- **secondary**: #0056A7
- **accent**: #1863DC
- **background**: #FFFFFF
- **textPrimary**: #30313A
- **link**: #4C7994

## Typography

Each font links to its Google Fonts page where available.
- **primary**: Soehne [Google Fonts →](https://fonts.google.com/specimen/Soehne)
- **heading**: Soehne [Google Fonts →](https://fonts.google.com/specimen/Soehne)

**Signifier, Georgia, Cambria, Times New Roman, Times, serif**

## Visual Assets

## UI Components

Live previews rendered using ZeroDown's actual button styles.

### Button Primary
- background: #1863DC
- textColor: #FFFFFF
- borderColor: #1863DC
- borderRadius: 2px
- shadow: none

### Button Secondary
- background: #FFFFFF
- textColor: #30313A
- borderColor: #98989D
- borderRadius: 6px
- shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** home buyers and sellers

## ZeroDown Brand in the Wild

Source: [images.unsplash.com](https://images.unsplash.com/flagged/photo-1564767609342-620cb19b2357?ixid=MXwxNTIyNDV8MHwxfGFsbHx8fHx8fHx8&ixlib=rb-1.2.1&fm=jpg&q=85&fit=crop&w=2560&h=1922)

Source: [wp-media.flyhomes.com](https://wp-media.flyhomes.com/blog/wp-content/uploads/2025/03/11014610/a-c-4n_W5PFTCPE-unsplash-3-1024x683.jpg)

## Frequently Asked Questions

- **What is ZeroDown's primary brand color?** ZeroDown's primary brand color is #1863DC.
- **What font does ZeroDown use?** ZeroDown uses Soehne as the primary typeface across body and headings.
- **Does ZeroDown use a light or dark theme?** ZeroDown's primary site uses a light color scheme, with a background of #FFFFFF.
- **How was this brand profile generated?** This profile was extracted from https://zerodown.com/ using the Firecrawl branding extraction API.

## Methodology

Brand data on this page was extracted from [https://zerodown.com/](https://zerodown.com/) using the [Firecrawl](https://firecrawl.dev/) branding extraction API.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    { "family": "Soehne", "role": "body" }
  ],
  "colors": {
    "primary": "#1863DC",
    "secondary": "#0056A7",
    "accent": "#1863DC",
    "background": "#FFFFFF",
    "textPrimary": "#30313A",
    "link": "#4C7994"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Soehne",
      "heading": "Soehne"
    }
  },
  "components": {
    "buttonPrimary": {
      "background": "#1863DC",
      "textColor": "#FFFFFF"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#30313A"
    }
  },
  "images": {
    "favicon": "https://flyhomes.com/fh-favicon.png",
    "ogImage": "https://images.flyhomes.com/unsigned/w:360/h:270/cHVibGljOi8vcmFua2luZ3Mvc2VhdHRsLW1vc3QtZXhwZW5zaXZlLmpwZw"
  }
}
```