Zero Brand Identity

A complete profile of Zero's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1D3D71
• accent: #016FFE
• background: #111113
• textPrimary: #111113
• link: #016FFE

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Social card (og:image): https://0.email/og.png

Brand Personality

Tone: modern · Energy: medium · Audience: unknown

Zero Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Zero
  • Image:
  • Source: https://0.email/
• Zero - Shirt | Zero
  • Image:
  • Source: https://store.0.email/products/zero-shirt
• Zero
  • Image:
  • Source: https://0.email/pricing
• Privacy Policy | Zero
  • Image:
  • Source: https://store.0.email/pages/privacy-policy
• Zero
  • Image:
  • Source: https://0.email/
• Zero
  • Image:
  • Source: https://store.0.email/

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Geist",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#1D3D71",
  "accent": "#016FFE",
  "background": "#111113",
  "textPrimary": "#111113",
  "link": "#016FFE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Geist",
   "heading": "Geist"
  },
  "fontStacks": {
   "heading": [
    "Geist",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "Geist",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Geist",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "60px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {},
 "images": {
  "favicon": null,
  "ogImage": "https://0.email/og.png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": -1,
  "reasoning": "No valid brand logo - both candidates are located in the body, not in the header. Candidate #0 is too small and likely an icon, while Candidate #1 is a hero image, not suitable as a brand logo.",
  "confidence": 0.3,
  "rejected": true,
  "source": "llm"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "unknown"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "No valid brand logo - both candidates are located in the body, not in the header. Candidate #0 is too small and likely an icon, while Candidate #1 is a hero image, not suitable as a brand logo.",
    "confidence": 0.3
   }
  },
  "buttonClassification": {
   "llmCalled": false,
   "llmSucceeded": false
  }
 }
}